Industry Marketing Manager NORAM

Trevose, PA (On-site)

$80K/yr – $110K/yrMid Level4+ years expFull time

Posted 1 day ago

Job Summary

Own the end-to-end marketing content and plan development to drive sustainable growth by translating customer insights into compelling value propositions and measuring impact.

  • Translate technical ideas into customer-focused content
  • Develop marketing plans and measure outcomes

Job Description

Responsibilities

  • Listen to the voice of customers to understand market trends, pain points and needs to help the commercial team articulate value propositions that are customer focused
  • Translate very technical ideas into concise, useful, and impactful content that resonates with Veolia customers and prospects, aligned with business priorities and value generation
  • Understand metrics of marketing tactics and measurement of success, to facilitate reporting results to key stakeholders
  • Lead development of marketing plans to support a sustainable growth strategy
  • Understand and utilize internal processes for marketing plan components, including legal and branding reviews
  • Understand priorities of the business and focused areas of growth, ensuring all work aligns with those priorities
  • Closely collaborate with the commercial team and maintain a passion for their success
  • The role will work with our commercial teams to understand our value proposition and the customer success stories that we need to tell, create content from these stories, and support development of marketing plans designed to help generate growth.
  • The role will measure and report the impact of the marketing tactics and work closely with Communications, Commercial Leaders, and Industry Leaders.

Requirements

  • Bachelor's degree from an accredited university or college in Marketing or a similar field
  • Demonstrated technical background with marketing education or experience
  • Demonstrated experience in concisely summarizing technical concepts, technologies and projects
  • Ability to extract, analyse and use data to gain insights and drive business decisions

Preferred

  • Minimum 4 years in a commercial or B2B marketing role
  • Experience planning and executing events, seminars, or webinars
  • Familiarity with social media strategy and content creation for B2B audiences
  • Experience in the water or environmental services industry, or other related industries

Benefits

  • Competitive benefits

Salaries

Posted range

$80K/yr – $110K/yr

Taken straight from the job posting.

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Industry Marketing Manager NORAM

Veolia Environnement SA · Trevose, PA · On-site