Responsibilities

• Lead annual education marketing planning, including opportunity assessments and investment recommendations aligned to Lenovo’s growth objectives.
• Develop and execute Lenovo’s education vertical marketing strategy across K-12 and higher education.
• Monitor education market trends, buyer needs, competitive activity, funding dynamics, and emerging technology priorities.
• Lead customer, partner, and market listening initiatives to identify emerging needs, validate positioning, and influence product, service, and marketing investment decisions.
• Define clear messaging and positioning for Lenovo education solutions, including AI PCs, services, security, software, infrastructure, sustainability, and support offerings.
• Identify opportunities to elevate Lenovo’s role in responsible AI adoption, secure digital learning, hybrid education, device lifecycle management, esports, and modern campus transformation.
• Partner with product, sales, services, alliances, and regional marketing teams to build integrated go-to-market programs.
• Collaborate with strategic alliance partners to develop joint education marketing initiatives and amplify Lenovo’s market presence.
• Partner with regional marketing teams globally to adapt education strategies for local market conditions while maintaining a consistent worldwide narrative.
• Create compelling content and campaigns that resonate with education decision-makers, including IT leaders, administrators, faculty, educators, and procurement stakeholders.

Requirements

• Bachelor's degree in marketing, business, related field
• 10+ years of experience in B2B marketing, vertical marketing, product marketing, solutions marketing, or technology marketing.

Preferred

• Experience in education technology, public sector, enterprise technology, or a related industry preferred.
• Strong understanding of K-12 and higher education technology priorities, including AI, cybersecurity, device management, digital learning, infrastructure, services, and sustainability.
• Ability to translate complex technology solutions into clear, outcome-based messaging.
• Proven experience developing go-to-market strategies, campaigns, content, and sales enablement.
• Excellent writing, storytelling, presentation, and communication skills.
• Analytical mindset with the ability to connect market insights, performance data, and business goals.
• Comfortable operating in a global, matrixed organization.