Responsibilities

• Lead key initiatives to implement Peer to Peer tactical plan
• Development & execution congress marketing plans & materials
• Speaker bureau content strategy, training, execution & ongoing management
• Advisory board planning and execution
• Amplify peer to peer messaging through multichannel engagement tactics
• Develop and monitor KPIs for brand tactical plan and communicate performance vs leading and lagging indicator to Rare Disease leadership
• Contribute to Brand Planning and Tactical Plan development for the Rare Disease portfolio
• Ensure compliant execution of all promotional activities
• Collaboration with Rare disease field leadership to provide support with sales force execution and gain feedback and insights to adjust and enhance materials / messages
• Other brands teams within marketing to ensure cohesive delivery of portfolio strategy and unified external voice to customers
• Thought Leader Liaison team & Sales Leadership on marketing material development, execution and performance
• Promotional review committee to ensure compliant development of field resources in line with the strategy
• Business ethics & legal team to ensure compliant development and implementation of projects
• Incorporate insights from primary and secondary research into development of field promotional tactics
• Share leadership responsibilities for regular cross-functional meetings including congress planning, bureau operations and brand team meetings
• Work with advanced analytics to ensure appropriate understanding and implementation of brand strategy

Requirements

• At least 10 years of Biopharma commercial experience
• minimum 5 years of pharmaceutical or biotechnology commercial marketing experience
• Successful launch experience in the rare or specialty categories
• Sales or field-based experience strongly preferred
• Bachelor’s Degree or Equivalent is required
• PharmD or MBA is preferred