Associate Director, HCP Marketing, Peer to Peer Education & Congress

USA (Hybrid)

$155K/yr – $202K/yrDirector/Executive5+ years expFull time

Posted 5 weeks ago

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Job Summary

Own and govern a national speaker program and congress presence with strict compliance and cross-functional collaboration, balancing KOL relationships, budgets, and agency partnerships.

  • Speaker program ownership: build identify contract and develop KOL speakers, plus training program.
  • Congress strategy and on-site execution: plan and run national/regional congress presence and assets.
  • Compliance and governance: partner with Legal, Regulatory, Medical Affairs to ensure on-label, compliant delivery and vendor management.

Job Description

Responsibilities

  • Build and manage a National Speaker Bureau, collaborating with clinical experts and agency partners to identify, contract, and develop KOL speakers.
  • Spearhead the annual Speaker Bureau training program, ensuring all contracted speakers are trained compliantly and on-label.
  • Identify and champion new formats for effective peer-to-peer engagement
  • Own Insmed's presence at national and regional medical congresses — from strategic planning through on-site execution.
  • Coordinate all congress activities, including booth design, digital and print assets, scientific presentations, content development, and HCP engagements.
  • Define and report on success metrics.
  • Serve as the primary brand liaison to the MedComm Agency of Record, managing the relationship and ensuring high-quality, on-strategy deliverables.
  • Partner closely with Legal, Regulatory, Compliance, and Medical Affairs to ensure all programs are executed compliantly and aligned with brand strategy.
  • Collaborate with the financial business partner to manage program spend to budget, ensuring fiscal accountability.
  • Foster a culture of compliance across all initiatives and vendor relationships.

Requirements

  • Bachelor's degree
  • 5+ years of pharmaceutical or biotechnology experience in brand management or marketing
  • Proven ability to develop and implement marketing strategies and tactics that drive measurable commercial impact
  • Demonstrated success collaborating with cross-functional, high-performance teams in a dynamic environment
  • Strong relationship-building skills with the ability to influence stakeholders without direct authority

Preferred

  • Experience in HCP personal and non-personal promotion strongly preferred.
  • Experience working with nationally recognized Key Opinion Leaders (KOLs) and managing external partners (agencies, consultants).
  • Specialty disease area experience preferred.
  • Sales experience a plus.

Benefits

  • Comprehensive medical, dental, and vision coverage and mental health support, annual wellbeing reimbursement, and access to our Employee Assistance Program (EAP)
  • Generous paid time off policies, fertility and family-forming benefits, caregiver support, and flexible work schedules with purposeful in-person collaboration
  • 401(k) plan with a competitive company match, annual equity awards, and participation in our Employee Stock Purchase Plan (ESPP), and company-paid life and disability insurance
  • Company Learning Institute providing access to LinkedIn Learning, skill building workshops, leadership programs, mentorship connections, and networking opportunities
  • Employee resource groups, service and recognition programs, and meaningful opportunities to connect, volunteer, and give back
Insmed Incorporated logo

Insmed Incorporated

Insmed is a people-first global biopharmaceutical company striving to deliver first- and best-in-class therapies to transform the lives of patients facing serious diseases. We are dedicated to making a meaningful impact in patients’ lives as well as the communities where we live and work. Our team is guided by our core values of collaboration, accountability, passion, respect, and integrity. Insmed is headquartered in Bridgewater, NJ, and has offices and research locations throughout the United States, Europe, and Japan. We are proud to be recognized as one of the best employers in the biopharmaceutical industry, including spending four consecutive years as the No. 1 Science Top Employer. Join the Insmed team to accelerate your career and help make every moment and every patient count.Community guidelines: http://bit.ly/3DbEjVG

Founded in 1988
Bridgewater, New Jersey, USA
1.5K employees (69 in marketing)