Responsibilities

• Lead the development of promotional materials, sales resources, training content, meeting materials, and customer-facing programs that are strategically aligned, clinically appropriate, and compliant with applicable regulations and policies.
• Partner with Sales and Sales Training to define field needs, support field meetings and POA execution, and optimize the ongoing development and use of customer-facing resources.
• Lead HCP field activation workstreams, including field communications, resource inventory, sample strategy, and local congress and display activities, ensuring alignment with brand priorities and launch objectives.
• Own and manage assigned HCP marketing budgets, expenses, forecasts, and resource allocation, including samples, to maximize business impact and return on investment.
• Lead day-to-day agency relationships and provide clear strategic direction, ensuring strong project management, quality execution, and delivery of marketing initiatives on time and within budget.
• Lead key components of annual brand planning, launch planning, and tactical planning for the assigned product, including positioning, messaging, segmentation, targeting, channel strategy, and performance objectives.
• Lead and translate market research, advisory boards, congress planning, speaker programs, customer engagement initiatives, and other strategic projects into clear brand recommendations and actions.
• Serve as an HCP marketing subject matter expert and cross-functional partner, maintaining strong knowledge of the therapeutic area, healthcare environment, treatment landscape, customer segments, and evolving competitive dynamics.

Requirements

• A minimum Bachelor’s degree is required; MBA or advanced degree in related field is helpful.
• A minimum of 7 years of relevant business experience, including pharmaceutical and healthcare knowledge.
• A minimum of 5 years of experience in pharmaceutical marketing, with additional experience in Sales, Sales Training, Agency, or related fields valued.
• Strong marketing proficiency and demonstrated ability to independently lead complex projects and workstreams are required, along with strong verbal, written, executive communication, and presentation skills.
• A demonstrated ability to be innovative and proactive, influence across functions, operate effectively in a team environment, and lead multiple agencies, partners, and external stakeholders is required.
• Strong analytical and financial acumen, including budget management, with the ability to translate market research, performance data, customer insights, and competitive intelligence into recommendations and action.
• Previous experience with chronic care products and/or a product launch is strongly preferred.

Preferred

• Previous launch and cardiovascular and/or chronic care experience is strongly preferred.