Responsibilities

• Oversee end-to-end brand management, ensuring alignment with business objectives and HCP priorities.
• Lead creation, development, and delivery of core brand materials including message development
• Serve as the HCP branded strategy lead during annual planning cycles, collaborating with cross-functional teams and aligning objectives.
• Partner with the Medical Commercial team on HCP advisory board to identify opportunities for improved HCP engagement and ensure alignment with field feedback.
• Partner with Analytics and Insights team to turn insights into actionable growth strategies and executive-level reporting.
• Foster a strong partnership with the medical team to ensure medical accuracy and compliance in promotional activities.
• Evaluate performance through campaign measurement frameworks and optimize based on ROI, marketing mix model, and other analytics.
• Manage the branded marketing budget and external agency relationships, ensuring efficiency and value.
• Provide leadership and direction within cross-functional teams, effectively guiding initiatives and peers even when not in a formal management position.

Requirements

• Bachelor’s degree
• At least 5-10 years of marketing in the healthcare industry with increasing responsibilities in sales or related functions Healthcare related experience
• Deep understanding of the brand/franchise, and how to effectively engage HCPs
• Extensive experience in marketing strategy and tactic design
• Experience leading cross-functional and agency teams and managing large budgets.
• Strong strategic, analytical, and communication skills with the ability to influence senior stakeholders.
• Demonstrated leadership, business acumen and ability to manage multiple priorities, processes, timelines and expectations of multiple stakeholder groups.
• Capable of leveraging data and analytics to distill insights and drive data-based decision making.
• A demonstrated ability to process complex information and summarize it concisely in a professional manner and in a time sensitive environment is required.
• Demonstrated comfort with emerging technologies, adaptability to new digital tools, and openness to adopting AI-enabled processes to enhance efficiency and effectiveness for customers.

Preferred

• MBA
• Field sales experience
• Prior pharma launch experience
• Commercial experience in a rheumatology or immunology asset (e.g., Psoriatic Arthritis)