Associate Director, HCP Marketing - Rare Disease

Sleepy Hollow, WY (Hybrid)

$157K/yr – $257K/yrSenior LevelFull time

Posted 3 days ago

Job Summary

Own and lead marketing initiatives across two rare-disease brands by partnering with brand, sales, and medical affairs to drive strategy, digital HCP programs, KOL engagement, patient diagnosis efforts, and field enablement with a strong emphasis on lifecycle planning and KPI tracking.

Oversee cross-functional marketing strategy and execution
Drive HCP digital programs, KOL engagement, and patient diagnosis initiatives
Coordinate field enablement and agency management within compliant reviews

Job Description

Responsibilities

Partners with brand leadership, sales leadership, marketing and market access to set marketing strategy, find opportunities, gaps and solutions to drive commercial success
Assists in operational analysis, analyzing existing business strategy and derive recommendations to drive ad-hoc projects within the business, allowing for improved understanding in support of marketing execution
Lead the implementation of innovative HCP digital marketing strategies and programs in the US market.
Lead KOL engagement and HCP Speaker program strategy and tactical execution
Drive and manage Patient Diagnosis efforts such as sponsored genetic testing programs across the rare disease portfolio
Contribute to HCP brand planning across two brands and execute programs within allocated budgets, tracking KPIs and balancing priorities between in-line growth and pipeline launch preparation (including Congress planning and execution)
Develop compliant unbranded disease education and pre-launch HCP strategies for pipeline products, in partnership with Medical Affairs
Drive HCP segmentation, targeting, and customer insights, including identification of treaters and centers of excellence in a rare disease setting
Lead field enablement, including sales training, POA (plan of action) content, and HCP-facing resources, in partnership with sales leadership
Manage agency partners and lead promotional materials through Medical, Legal, and Regulatory review

Requirements

Bachelor’s degree required; MBA strongly preferred
10+ years of progressive experience in the pharmaceutical/biotech industry or related field
8+ years of U.S. commercial experience in pharmaceutical/biotech marketing, product management, or related areas.
Preferred to have Rare Disease experience.

Benefits

Regeneron offers a competitive and comprehensive total rewards package which may include, depending on country and role: annual bonuses or other incentive plans, equity awards, pension or retirement benefits, 401(k) company match, health and wellness programs, fitness centers, insurance benefits (e.g. medical, dental, vision, life and disability), paid time off, and family support benefits.
For additional information about Regeneron benefits in the U.S., please visit https://careers.regeneron.com/en/working-at-regeneron/total-rewards/ .

Salaries

Posted range

$157K/yr – $257K/yr

Taken straight from the job posting.

See all Regeneron Pharmaceuticals salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)

This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.