Responsibilities

• Marketing & Brand Strategy: Define who Mighty is for, what we stand for, and why Membership is worth joining.
• Make Membership easy to understand and easy to explain.
• Keep the brand consistent across the website, Marketplace, email, social, Field materials, events, and customer communications.
• Customer Journey & Retention: Build the customer journey from signup through renewal.
• Give members reasons to come back, use their benefits, and stay engaged with Mighty.
• Work with Product and Partnerships to identify which benefits create the most repeat value.
• Website & Conversion: Own the messaging and conversion experience on the website.
• Partner closely with Product and UI/UX so the website, Marketplace, emails, and tools feel connected and consistent.
• Make it easy for a customer to understand what Mighty is, see the value, and want to join without needing a salesperson to explain it.
• Content, Social & Community: Build a steady flow of useful, credible content across social, email, video, community, and events.

Requirements

• A builder who has launched or grown Marketing programs from an early stage, not just managed an established team.
• Strong creative judgment across brand, messaging, and customer experience.
• Experience with customer engagement, retention, lifecycle Marketing, or membership/subscription businesses.
• Strong working knowledge of social, content, email, search, AI discovery, website conversion, analytics, and experimentation.
• Ability to make a complicated product easy to understand.
• Comfort moving quickly with limited resources and imperfect information.
• High ownership, urgency, curiosity, resourcefulness, and work ethic.
• Strong writing and communication skills.
• Comfort using data to make decisions without waiting for perfect information.
• Comfort managing agencies or freelancers without outsourcing ownership.

Benefits

• Benefits include medical, dental, vision, 401(k) with company match, paid time off, and additional employee perks and benefits.