In App Marketing Program Manager

San Francisco, CA (Hybrid)

$130K/yr – $135K/yrMid Level4+ years expFull time

Posted 2 hrs ago

Job Summary

Own end-to-end in-app editorial and marketing delivery across surfaces, coordinating intake, briefs, asset handoff, QA, and go-live while improving processes with AI.

  • Own the delivery process and manage cross-functional partners
  • Coordinate multiple app surfaces, timelines, and asset tracking
  • Improve workflows with templates and automation while ensuring accuracy

Job Description

Responsibilities

  • Own the delivery process for in-app editorial content and marketing placements across multiple app surfaces, coordinating priorities, dependencies, approvals, and launch dates.
  • Build and maintain a reliable source of truth for intake, editorial calendars, asset versions, owners, reviews, trafficking status, and launches across a high volume of concurrent work.
  • Translate requests into actionable briefs, deliverables, timelines, and responsibilities; identify missing inputs and resolve ambiguity before it slows execution.
  • Coordinate creative development and trafficking from asset handoff through content delivery system setup, QA, approval, and go-live; verify that approved assets reach the correct placement on schedule.
  • Run status meetings, deadline tracking, and targeted follow-ups that keep creative, agency, product marketing, brand, product, and engineering partners accountable.
  • Anticipate dependencies and launch risks, escalate decisions with clear options, and communicate changes in scope, timing, or readiness to the right stakeholders.
  • Step in to move work forward when needed, including clarifying briefs, consolidating feedback, updating trackers, checking assets, and coordinating missing approvals.
  • Adapt communication to each partner’s needs and turn working sessions into clear decisions, owners, and next steps.
  • Identify recurring bottlenecks and improve the process through templates, clearer handoffs, and automation.
  • Use AI to improve operational workflows such as intake triage, tracker updates, status reporting, and meeting follow-ups; validate outputs and retain human review where accuracy or approvals matter.

Requirements

  • 4–8 years of experience in program or project management, marketing operations, content operations, trafficking, or campaign operations, including direct responsibility for programs delivered within consumer apps.
  • Demonstrated experience managing in-app content, editorial, or marketing delivery across multiple placements or surfaces. Experience must include delivery inside the app, beyond campaigns that promote an app externally.
  • A track record of organizing and shipping a high volume of concurrent work, with clear ownership of tracking systems, delivery cadence, and deadline management.
  • Hands-on familiarity with content delivery or campaign management systems and workflows covering asset handoff, setup, QA, approvals, and publishing. Trafficking or ad operations experience is strongly preferred.
  • Exceptional attention to detail and follow-through, including catching incorrect assets, missing approvals, placement errors, and dependencies before launch.
  • Experience keeping cross-functional partners on deadline without direct authority, with the judgment to escalate blockers and the willingness to help resolve them.
  • Clear, concise communication across creative, product marketing, brand, product, and engineering teams.
  • Ability to learn unfamiliar internal tools quickly and work comfortably with technical partners.
  • Hands-on experience using generative AI to improve operational workflows, with a practical approach to checking accuracy and managing exceptions.
  • Experience with tools such as Asana, Airtable, Smartsheet, or Jira; ability to design a tracking system around the work rather than rely on a particular tool.

Benefits

  • Medical, dental, and vision; company-paid life and AD&D; voluntary supplemental insurance and EAP
  • 401(k) with company match and immediate vesting; HSA and FSA options
  • College savings and student loan repayment programs
  • Paid parental leave; generous PTO, nine company holidays, and one floating holiday
  • Cell phone stipend; well-being and professional development programs
  • Benefits are subject to applicable plan terms and eligibility requirements.
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Sia

3.6 Glassdoor

Sia is an next-generation global consulting group in strategy, artificial intelligence and management. Founded in 1999, we were born digtal. Today our strategy and management capabilities are augmented by data science, enhanced by creativity and driven by responsibility. Our 3,000 consultants in 19 countries share a strong belief: optimism is force multiplier and we help clients initiate, navigate and benefit from transformation. AI and data science is the powerhouse of Sia, augmenting consulting services and accelerating productivity. With 450 Data Strategists and Experts, 12 R&D Labs, and advanced GenAI Assistants, Sia is positioned as a leader in AI adoption.

Founded in 1999
Paris, Île-de-France, FRA
3.4K employees (132 in marketing)
65% recommend to a friend
74% CEO approval

Salaries

Posted range

$130K/yr – $135K/yr

Taken straight from the job posting.

See all Sia salaries

Funding

Last Raise
Private Equity, 1 years ago

Funding History

  • Dec 2024
    Private Equity

Traffic Signals

Monthly Visitors
97.9K
Traffic Source Mix
Search
49.6%
Direct
41.3%
Referral
6.2%
Social
1.8%
Paid
0.9%

Headcount Trend

Current headcount: ~3.4K

Recent News

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In App Marketing Program Manager

Sia · San Francisco, CA · Hybrid