Associate Director, HCP Peer-to-Peer Marketing, Rare Renal (Princeton, NJ)

Princeton, NJ (On-site)

$169K/yr – $253K/yrSenior Level5+ years expFull time

Posted 3 days ago

Job Description

Responsibilities

  • Work with the Director, Commercial Scientific Communications to support the development of the annual peer-to-peer marketing strategy and engagement plan as well as national/regional congress strategy for the brand, inclusive of booth presence, product theaters, and executive KOL encounters
  • Support peer-to-peer content development such as broadcasts, webinars, and digital initiatives.
  • Collaborate with Thought Leader Liaison team to capture field and KOL insights and translate key insights into meaningful peer-to-peer programs.
  • Support Director with end-to-end speaker bureau management in close partnership with medical, legal, regulatory, and compliance.
  • Plan and execute KOL programs (e.g., advisory boards, steering committees, etc.) focused on insight generation to inform content development. This includes defining objectives, developing discussion guides, identifying and engaging participants in partnership with TLLs, and timely readouts of key insights and strategic implications to inform brand strategy and/or competitive positioning.
  • Support development of Thought Leader Liaison (TLL) marketing content strategy inclusive of development of key resources, training, and field insight synthesis in partnership with brand leads and TLL National Director
  • Partner closely with cross-functional stakeholders including Medical Affairs, Sales Leadership, Market Access, and Global Commercial teams to ensure strategic alignment.
  • Own budget, project management inclusive of on-time delivery and execution in full compliance and with company policies and regulatory requirements.

Requirements

  • 5-8 years of commercial experience in the US pharmaceutical industry, with expertise in HCP marketing, new product launches, sales, access, and market analysis.
  • Prior experience in rare disease or kidney disease commercialization
  • Demonstrated success in developing and executing marketing strategies
  • Strong communication, presentation, and business partnering abilities
  • Strategic thinker with the ability to analyze complex business issues, adapt to market dynamics, and establish appropriate priorities to execute on

Preferred

  • Depth of experience in the Peer-to-Peer space and KOL engagement strategies
  • Successful track record of launching brands or indications.
  • Experience in highly competitive therapeutic areas.

Benefits

  • Company benefits: Comprehensive medical, dental, vision, prescription drug coverage, company provided basic life, accidental death & dismemberment, short-term and long-term disability insurance, tuition reimbursement, student loan assistance, a generous 401(k) match, flexible time off, paid holidays, and paid leave programs as well as other company provided benefits.
Otsuka Pharmaceutical Co., Ltd. logo

Otsuka Pharmaceutical Co., Ltd.

2-9, Kanda-Tsukasamachi, Chiyoda-ku, Tokyo 101-8535, Japan

Chiyoda, Tokyo, Japan
892 employees (45 in marketing)

Salaries

Posted range

$169K/yr – $253K/yr

Taken straight from the job posting.

See all Otsuka Pharmaceutical Co., Ltd. salaries

Marketing Team

Marketing Team Size
45 (5% of company)
Marketing Roles Posted (Last 30 Days)
4

Traffic Signals

Monthly Visitors
1.1M
Traffic Source Mix
Search
78.6%
Direct
16%
Referral
4%
Social
0.6%
Paid
0.7%

Headcount Trend

Current headcount: ~894

Recent News

Otsuka Pharmaceutical Co., Ltd. logo

Associate Director, HCP Peer-to-Peer Marketing, Rare Renal (Princeton, NJ)

Otsuka Pharmaceutical Co., Ltd. · Princeton, NJ · On-site