Associate Director, GTM Strategy

Responsibilities

• Proactive GTM Planning & Tentpoles
• Own Acast's forward-looking commercial calendar, identifying cultural moments, seasonal opportunities, and creator programming to bring to market.
• Lead the development of proactive offerings, from planning and cross-functional brainstorms through ideation, packaging, positioning, and sales materials.
• Commercial Slate & Creator Commercialization
• Lead Acast's Commercial Slate process, working with Creator Network, Originals, and Sales to identify and prioritize high-value opportunities.
• Develop commercial strategies for priority creators, new launches, tours, live events, and original programming, turning them into actionable sales opportunities.
• Own the commercial feedback loop, tracking sell-through, market response, and seller feedback to continuously refine the slate and identify new opportunities.
• Sales Enablement & GTM Activation
• Drive the rollout and ongoing promotion of proactive opportunities through sales meetings, targeted communications, and tentpole reminders.
• Work with Sales leadership to keep commercial priorities visible, actionable, and top of mind for sellers.

Requirements

• Demonstrated experience in go-to-market strategy, integrated marketing, sales marketing, or commercial strategy, ideally within media, advertising, entertainment, or the creator economy.
• Strong understanding of the advertising landscape, including branded content, sponsorships, and integrated marketing.
• A creative thinker who loves coming up with ideas and turning them into compelling commercial opportunities.
• Excellent storytelling and presentation skills, with hands-on experience building polished, persuasive sales decks and presenting to internal teams and clients.
• Strong project management skills, with the ability to juggle multiple priorities and move projects from idea to execution.
• A natural collaborator who thrives working across teams, building relationships, and bringing different perspectives together.
• A strong pulse on culture, media trends, and the creator economy, with an instinct for connecting creators and content to advertiser needs.
• A proactive, entrepreneurial mindset and willingness to roll up your sleeves to get things done.
• Experience in podcasting, digital media/publishing, or creator-led entertainment is a plus.

Preferred

• Experience in podcasting, digital media/publishing, or creator-led entertainment is a plus.