Associate Director, Experience Strategy (Freelance, CRM Focused) at Saatchi & Saatchi Wellness | New York, USA | $39/hr – $62/hr

Saatchi & Saatchi Wellness

Associate Director, Experience Strategy (Freelance, CRM Focused)

New York, USA (Hybrid)

$39/hr – $62/hrSenior Level4+ years expTemporary

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive CRM-led experience strategy for healthcare brands by partnering with clients to shape brand development and customer journeys.

Own lifecycle planning and omnichannel engagement across healthcare brands.
Must-have: 4–6+ years of HCP marketing and CRM strategy.
Standout: translate data into strategic POVs and run client workshops.

Job Description

Responsibilities

Developing strong client relationships as a key strategic and business partner
Guiding the experience strategic direction in relation to our clients’ brand development and marketing approach
Gaining a deep, holistic understanding of client business objectives, challenges, threats, and opportunities
Developing a deep understanding of customer wants, needs, and behaviors across the full journey (awareness > trial > continuation)
Leading CRM and engagement strategy, including lifecycle planning, segmentation, and personalized customer journeys
Driving Next Best Action / Next Best Engagement frameworks across channels
Collaborating cross-functionally with creative, account, strategy, medical, and analytics teams
Developing POVs around business-critical issues and emerging trends
Mining insights that inform communication, marketing, and experience strategies
Developing inspiring tactical project briefs

Requirements

4–6+ years of HCP marketing experience preferred
Strong experience in CRM strategy (required)
Journey-based engagement planning
Segmentation and targeting
Omnichannel / lifecycle strategy
Personalization and triggered communications
Project Brief Development
Tactical Planning
Journey Mapping
Content and Tactical Mapping

Benefits

medical coverage
dental
vision
disability
401K
parental and family care leave
family forming assistance
tuition reimbursement
flexible time off

Saatchi & Saatchi Wellness

Proud to be an Ad Age Best Places to Work 2024 & 2025.We’re about making wellness happen. It's how we partner with our clients. Release the hidden superpowers in the people we connect with. And give brands a competitive edge that everyone can feel good about. It’s called The Wellness Effect. We believe when our people do well, our work does well, our clients do well, and our patients do well, inspiring more wellness in the world. We sum it up in two small words... Do well.

Founded in 2013

New York, New York, USA

265 employees (109 in marketing)

www.saatchiwellness.com