Responsibilities

• Lead the operational planning and execution of integrated enrollment campaigns across social media, CRM, website, content, and other channels.
• Coordinate social media planning and execution with the student marketing team across Meta, YouTube, and LinkedIn, including content development, audience growth, and performance optimization.
• Coordinate content development across social media, website, CRM, video, and campaigns in alignment with editorial priorities established by the Director.
• Support paid media initiatives as needed, including creative and campaign coordination.
• Coordinate media agency deliverables, timelines, creative handoffs, and implementation in alignment with Director-established priorities.
• Support CRM implementation in partnership with the Director and the College’s CRM consultant, including workflows, email marketing campaigns, testing, and execution.
• Manage enrollment-focused website requests and landing page priorities, with an emphasis on lead capture, user experience, and conversion optimization.
• Coordinate website implementation through student employees and IT resources.
• Monitor the prospective student funnel and surface opportunities to improve engagement and conversion.
• Coordinate marketing workflows, calendars, and processes to support timely and high-quality execution.

Requirements

• Bachelor’s degree in marketing, communications, business, or a related field.
• 5+ years of progressive marketing experience, with demonstrated leadership in digital marketing and integrated campaign execution.
• Demonstrated success developing and optimizing social media strategies across Meta, YouTube, and LinkedIn.
• Strong ability to leverage data, audience trends, and institutional goals to support measurable marketing and enrollment outcomes.
• Experience with CRM, marketing automation, and analytics platforms, including tools such as Element451 or Salesforce, GA4, and Google Tag Manager.
• Experience developing and coordinating content across writing, design, and video, with working proficiency in Adobe Creative Suite or comparable tools.
• Demonstrated ability to lead and develop teams, coordinate agencies and consultants, and work effectively across functions.
• Strong project management, communication, analytical, and organizational skills.

Preferred

• Higher education or enrollment marketing experience.
• Professional proficiency or fluency in Spanish.
• Proven experience managing student employees or early-career professionals.
• Familiarity with AI-enabled marketing, automation, and emerging agentic marketing workflows.