Responsibilities

• Own and maintain our marketing technology stack (HubSpot, Salesforce, Dreamdata, Google Tag Manager, and our ad platforms), including integrations that ensure a consistent, accurate view of every contact and account
• Build the feedback loop that passes conversion signals and expected deal value from our CRM back to ad platforms (Google, Meta, Reddit, TikTok, X) to improve targeting and bidding
• Partner with Growth to ensure the right targeting strategy across ad platforms
• Replace manual spend tracking with automated reporting on ad spend, aggregate spend, and pipeline by channel
• Create and mature attribution capabilities to deliver clear information and practical insights; your work will provide the heartbeat of our GTM intelligence
• Own the architecture and performance of the inbound pipeline, including website forms, routing logic, and sales handoff workflows
• Work alongside RevOps to support the Salesforce data model, lifecycle stages, and lead routing, and ensure data integrity and CRM quality
• Independently analyze top-of-funnel metrics and present actionable recommendations for campaign improvements to stakeholders

Requirements

• 4+ years of experience in marketing operations, growth operations, or a related GTM role, with demonstrated ownership of the marketing tech stack
• Hands-on experience with Salesforce and HubSpot
• Direct experience working within online ad platforms (e.g., Google, Meta, Reddit, TikTok, X, Trade Desk)
• Experience with conversion tracking and tagging (e.g., Google Tag Manager, offline conversions, conversion APIs)
• Strong analytical capability with the ability to instrument funnels, interpret attribution data, and translate findings into operational recommendations
• Experience synthesizing complex operational data into clear reporting and a compelling narrative for leadership
• Ability to thrive in a fast-paced, dynamic environment and manage multiple operational priorities simultaneously
• Track record of operating as a team of one: disciplined documentation, systems thinking, and the judgment to prioritize high-leverage work

Preferred

• Experience with attribution tools (Dreamdata, HockeyStack, Bizible, etc.)
• SQL or BI tools (Hex, Looker, etc.)
• Experience at a company with big paid media spend (B2B or B2C)

Benefits

• Full medical, dental, and vision coverage
• Wellness perks like Headspace and the Peloton One App
• 401(k) to help you build long-term financial security
• Relocation assistance to NYC or SF (if needed)
• Lunch and snacks when you're in the office
• Regular team offsites and company events as we grow
• A culture built on ownership - your work matters and people will see it!