Associate Director, Engagement Strategy

Responsibilities

• Integrate audience, behavioral, cultural, market, CRM, media, and performance data to develop meaningful insights.
• Identify patterns and emerging trends that reveal new engagement opportunities.
• Translate complex research into clear audience implications and actionable strategic recommendations.
• Leverage AI-enabled signals and tools to deepen audience understanding, accelerate synthesis, and strengthen strategic development.
• Work closely with Data and Analytics partners to validate insights and prioritize the opportunities most likely to drive impact.
• Develop audience-centered strategies across DTC, HCP, and Patient Services programs.
• Understand the distinct needs, motivations, barriers, and behaviors of patients, caregivers, healthcare professionals, and Patient Services team members.
• Translate audience insights into relevant engagement approaches, journeys, experiences, and activation strategies.
• Find opportunities to connect experiences across audiences and stages of the healthcare journey while preserving the distinct role each audience plays.
• Consider the needs of underserved or harder-to-reach audiences when shaping engagement recommendations.

Requirements

• Approximately 5 to 8 years of experience in Engagement Strategy, communications planning, customer experience, digital strategy, consulting, brand strategy, marketing, or a related rigor.
• Experience developing strategies for healthcare audiences, with demonstrated fluency across DTC, HCP, and/or Patient Services.
• Strong understanding of the distinct audience journeys, engagement needs, and communication considerations within healthcare.
• Proven ability to translate research, data, and audience insights into clear strategic recommendations.
• Experience developing strategic briefs, POVs, audience journeys, activation frameworks, engagement plans, and channel recommendations.
• Strong understanding of omnichannel marketing and how paid, owned, CRM, media, social, service, and emerging channels work together.
• Strong writing, presentation, storytelling, and facilitation skills.
• Ability to lead multiple strategic workstreams with minimal oversight while knowing when to manage up.
• Experience partnering effectively across integrated, multidisciplinary teams.
• Working knowledge of AI-enabled tools and their responsible application to research, synthesis, strategy, and communication.

Preferred

• Healthcare, pharmaceutical, wellness, or other regulated-category experience preferred.

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.