Associate Director, Direct Response Marketing and Fundraising

Responsibilities

• Drive and execute digital direct response strategy and fundraising campaigns throughout the year, reaching and exceeding campaign-specific and overall annual revenue goals
• Oversee the growth and stewardship of our sustainer society (Hillel Heroes)
• Recommend and implement new, innovative strategies to acquire and retain more donors
• Write, design, build, and execute fundraising campaigns for email, Hillel’s website, text-to-give, and other digital efforts
• Test, evaluate, and analyze digital fundraising and marketing campaign performance, and make adjustments and recommendations to optimize results
• Manage project timelines to ensure all deliverables are completed early or on time.
• Create dynamic donation forms on an ongoing basis
• Work with vendors to find solutions to digital-related challenges, implement projects, and push for creative and innovative initiatives
• Manage regular donor-facing stewardship communications and create systems or automated journeys to effectively and efficiently drive results
• Collaborate with other teams to help with fundraising or donor stewardship and events

Requirements

• 5+ years of work experience in marketing, fundraising, communications, or a similar field
• Deep knowledge of email marketing software such as MailChimp, Constant Contact, Salesforce Marketing Cloud, or Pardot
• Expertise in planning and executing digital fundraising campaigns, including Giving Tuesday, giving days, or similar multichannel campaigns
• Superior writing skills
• Experience in gathering, analyzing, and explaining data and trends to help drive decisions
• Experience using Canva, Adobe Photoshop, and/or similar programs to create captivating digital design work including email headers, web content, and more
• Advanced knowledge of audience segmentation
• Strong organizational and planning skills; familiarity using project management software such as Asana, AirTable, or others
• Experience in working with a CMS like WordPress, Joomla, or others.
• Comfort using a database or CRM to track and report on results

Preferred

• PowerPoint/Google Slides presentations
• Experience executing peer-to-peer text message campaigns
• Familiarity with giving platforms like GoFundMe Pro (formerly Classy)
• Comfort in using AI tools like Claude

Benefits

• Competitive salary in the non-profit marketplace. The salary range for this role is $80,000- $83,000.
• Flexible work hours and location. Please note that in order to be considered, you must be legally authorized to work in the United States. While we fully support remote work, we do require employees to be based in the United States.
• A comprehensive benefits plan that includes medical, dental, and vision insurance, paid time off for Jewish and federal holidays, and an informal “take what you need” vacation policy.
• The opportunity to work with smart, dedicated, fun colleagues on the Direct Response Fundraising team for Hillel International and across the Hillel movement.
• Plenty of professional development and skill-building opportunities.
• The knowledge that your work will generate positive effects in the lives of Hillel students worldwide.