Responsibilities

• As Associate Director, you will move beyond tactical execution to drive high-level business outcomes.
• You will bridge brand equity with performance-driven results, serving as a senior consultant to our most sophisticated clients.
• Maintain hands-on-keyboard leadership for complex campaign setups across digital platforms.
• Direct the tagging and activation for multiple high-volume campaigns to ensure data integrity.
• Ensure campaigns deliver on high-level business objectives, moving beyond simple delivery and pacing to true performance impact.
• Build bridges between account, creative, and data partners to drive overall efficiencies and best in class work.
• Partner with the cross functional teams to architect campaign structures and budget allocations across tactics and buying models to eliminate waste and deliver growth.
• Lead the integration of standard Search and Social campaign builds with AI-intermediated buying strategies, including P.Max, Demand Gen, and ASC+.
• Maintain familiarity with Programmatic and Retail Media environments, including DV360, The Trade Desk, Amazon, and Walmart Connect.
• Connect to client CDP and CRM systems to effectively integrate 1st-party audience data into platform strategies.

Requirements

• Platform Experience: 5–7 years of in platform digital media management experience managing a high volume of activity.
• Technical Depth: Current hands-on-keyboard experience in at least two buying platforms, preferably Google and DV360, but also Meta, The Trade Desk etc.
• Analytical Prowess: Ability to use a blend of analytic tools to find the "signal in the noise" and communicate performance to C-suite stakeholders.
• Must be authorized to work in the US without corporate assistance.
• Must be located in the US.

Preferred

• Some GA4 & GTM knowledge preferred
• Experience with MMM, Brand Health/Lift, Attention Measurement