Associate Director, Digital Marketing – Web/Email

Responsibilities

• Plan and manage promotional website and email tactics that drive increased awareness of CABOMETYX for multiple FDA-approved indications and prepare for the launch of zanzalinitinib (pending FDA approval)
• Develop and execute brand digital assets on time and on budget, in collaboration with promo marketing, legal, regulatory, BI, and technology/CSAO partners.
• Translate marketing messaging and strategy into integrated, multi-channel marketing tactics.
• Manage agency partners to ensure high-quality strategy, content, and execution.
• Analyze web and email KPIs, conduct A/B testing, and suggest changes to web pages, emails, and subject lines to boost KPI performance
• Partner with GI + GU Marketing, Sales, Market Access to ensure consistent messaging and customer experience across all digital assets
• Develop A/B testing plans and content requirements for campaign optimization.
• Seek opportunities to optimize, test, or advance new capabilities and share learnings across the organization.
• Ensure successful alignment of digital programs to brand goals and regulatory compliance.
• Lead the tactic submission for RAMP review and approval, coaching agencies on the process. Manage approval of digital marketing materials with Regulatory, Legal, and Medical

Requirements

• Bachelor’s degree in related discipline and 11 years of related experience; or
• Master’s degree in related discipline and 9 years of related experience; or
• Equivalent combination of education and experience.
• Experience in product marketing, field sales, or market research/analysis in the pharmaceutical or biotech industries
• Digital marketing experience across patient and healthcare professional audiences, including online media (SEO/SEM/display), lead gen, web, mobile, social, CRM, non-personal and field promotion channels.
• Prior marketing experience working in Oncology product launch is preferred
• Proven work experience as a Digital marketing strategist or Digital marketing manager
• Extensive knowledge of pharmaceutical/biotech digital marketing; creative and insights-driven, adept at delivering ideas, content, and metrics.
• Strong organizational and time management skills; proven abilities to effectively manage and complete multiple priorities and projects
• Exceptional agency management to guide drive projects forward, help identify and remove roadblocks

Preferred

• Prior marketing experience working in Oncology product launch is preferred.

Benefits

• In addition to the base salary, Exelixis offers comprehensive employee benefits package, including a 401k plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts.
• Employees are also eligible for a discretionary annual bonus program, or if field sales staff, a sales-based incentive plan.
• Exelixis also offers employees the opportunity to purchase company stock, and receive long-term incentives.
• 15 accrued vacation days in their first year
• 17 paid holidays including a company-wide winter shutdown in December
• up to 10 sick days throughout the calendar year.