Associate Director, Digital Marketing and Strategy (Distribution)

Responsibilities

• Content Marketing . Develop and execute digital marketing/sales and content distribution strategies for client; prepare pitches to key digital retail, mobile, and online promotional partners to secure retail campaigns and marketing opportunities for releases
• Partner Management . Support and manage relationships with key digital partner accounts; liaise with label distribution partners to execute digital sales plans and marketing initiatives
• Content Development. Produce and post digital content, including text, images, videos; liaise with artist and their team to develop artist generated content
• Site and Social Development / Management . Support and manage new artist site builds and launches; maintain and update artist sites, social media profiles & Roc Nation properties
• Creative Marketing and Revenue Development . Grow artist awareness, site traffic and content syndication through third party editorials, feature placements, social networking strategies, influencer marketing, marketing programs, D2C initiatives, contests/sweepstakes and exclusive content promotions to drive revenue
• Reporting and Analysis. Compile and distribute regular reports to internal team; utilize data to evaluate campaign efficacy; evaluate internal and competitive digital campaign performances to determine each promotion’s success and areas of opportunity/growth; create reports for artists and external partners
• Other Priority Marketing. Develop and execute content release campaigns, tour promotions, and other marketing efforts as needed around artist’s launches
• Other duties, as assigned

Requirements

• 5+ years experience managing the use of and/or relationships with digital distribution and social platforms
• Extensive knowledge of and passion for the music market
• An in-depth understanding of social media platforms, industry trends, new technologies and digital music services
• Excellent copywriting skills; ability to write under pressure for multiple campaigns simultaneously
• The highest attention to detail
• Track record building and maintaining strong business relationships
• Strong oral/written communication skills
• The drive to take initiative, work independently and be accountable while also working as a team player who is collaborative, positive and flexible
• Experience running reports and exporting data from Google Analytics, email service providers, CRM and other audio/video/social platforms
• Experience working with social management and listening platforms

Preferred

• Bachelor's degree in a related field preferred

Benefits

• HEALTH : Medical, vision, dental and mental health benefits for you and your family with access to a health care concierge and Flexible or Health Savings Accounts (FSA or HSA)
• YOURSELF : Free concert tickets, paid time off including paid holidays, sick time and floating days
• CAREER : Career and skill development programs with School of Live
• WEALTH : 401(k) program with company match