Associate Director, Data & Analytics

Responsibilities

• Manage and mentor a growing and diverse team of analysts
• Create and elevate current analytics methodology, build a replicable statistical framework to rollout across multiple clients
• Develop, train, production-alize new models to be used to media optimization and driving client business
• Working closely with clients, account, and media teams to assess business and marketing challenges, discuss the possible solutions, and execute a plan.
• Oversee team modeling outputs and inputs, working with cross functional teams to assure data processes are automated and efficient
• Build marketing mix modeling, diminishing returns analysis and campaign test design to assess and inform client return on media investment
• Spearhead new analytical initiatives to drive actionable insights for our clients
• Role will report directly to the VP, Advanced Analytics with a dotted-line reporting to that client vertical.

Requirements

• Master’s degree in a mathematical or quantitative discipline (Statistics, Economics, Predictive Analytics, etc.). 5+ years or more experience in data & analytical functions in an agency/ consulting environment with at least three years of team management experience
• Proficiency with statistical analysis tools such as Python and R, as well as database (SQL)
• Experience with DTC and data heavy clients is a must
• Ability to develop proprietary statistical models, design A/B tests, execute Marketing Mix Models and multi-touch attribution algorithms
• Ability to both get the hands dirty with data and communicate with clients on their business questions
• Familiarity of changing landscape of ad tech within Ad Servers (DCM), DSPs (TTD, DV360), SEM
• Managing 2-3 junior analytics’ members
• 4-6 years of experience required in the Advanced Analytics realm, preferably in media or an adjacent field.
• Bachelor's degree in mathematics, statistics, data science or related field
• 2-4 years of experience managing teams required.

Preferred

• Certification or familiarity with industry-standard tools and platforms can be advantageous (Google Ads certification, Facebook Blueprint, etc.).
• Masters Degree in mathematics, statistics, data science or related field.