Associate Director, CRM & Field Platforms

Cambridge, MA (Hybrid)

$162K/yr – $223K/yrSenior Level5+ years expFull time

Posted 1 day ago

Job Description

Responsibilities

  • Develop and lead the North America CRM and Field Platform strategy, roadmap, and governance model.
  • Serve as the business owner and strategic lead for Veeva CRM and associated field technologies.
  • Build and execute multi-year platform roadmaps aligned with Commercial, Medical, Market Access, and enterprise priorities.
  • Establish platform governance processes that balance innovation, scalability, compliance, and user experience.
  • Drive prioritization of platform enhancements, releases, investments, and capability expansion initiatives.
  • Lead continuous optimization of CRM workflows, data capture processes, customer engagement capabilities, and field user experiences.
  • Drive adoption and utilization of CRM capabilities across multiple customer-facing organizations.
  • Partner closely with field leadership and business stakeholders to ensure CRM functionality aligns with business priorities and customer engagement models.
  • Evaluate and deploy emerging Veeva capabilities that improve field effectiveness and operational efficiency.
  • Partner with Digital, IT, and Data & AI teams to identify, pilot, and scale AI-enabled CRM capabilities.

Requirements

  • Bachelor's degree required; Advanced degree (MBA, MSc, Information Systems, Engineering, Technology, Business, or related field) preferred.
  • 10+ years of pharmaceutical, biotechnology, healthcare, commercial operations, or related technology experience.
  • Minimum 5+ years leading CRM platforms, customer engagement technologies, or field technology organizations.
  • Deep expertise with Veeva CRM, including platform strategy, governance, business ownership, enhancements, and lifecycle management.
  • Demonstrated success leading CRM transformation, implementation, optimization, or modernization initiatives at scale.
  • Experience leading large cross-functional initiatives involving business stakeholders, technology teams, vendors, and executive leadership.
  • Strong understanding of customer engagement processes and customer-facing business operations.
  • Experience managing platform governance, prioritization, release planning, and capability deployment.
  • Experience designing and managing complex system integrations.
  • Strong executive communication, presentation, and stakeholder management skills.

Preferred

  • Experience with Veeva Vault, Approved Email, Engage, CRM Pulse, Nitro, Next Best Action, and emerging Veeva AI capabilities.
  • Experience implementing or scaling AI-enabled CRM capabilities .
  • Experience leveraging Generative AI, workflow automation, intelligent assistants, predictive recommendations, or digital engagement technologies.
  • Salesforce ecosystem experience.
  • Commercial Operations or Field Excellence leadership experience.
  • Product launch and commercialization support experience.
  • Field technology governance experience.
  • Enterprise platform integration experience.
  • Customer master data and CRM data architecture experience.
  • Experience supporting large-scale organizational transformation initiatives.

Benefits

  • Medical, Dental, Vision, & Life insurances
  • Fitness & Wellness programs including a fitness reimbursement
  • Short- and Long-Term Disability insurance
  • A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)
  • Up to 12 company paid holidays + 3 paid days off for Personal Significance
  • 80 hours of sick time per calendar year
  • Paid Maternity and Parental Leave benefit
  • 401(k) program participation with company matched contributions
  • Employee stock purchase plan
  • Tuition reimbursement of up to $10,000 per calendar year
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Biogen

Founded in 1978, Biogen is a leading biotechnology company that pioneers innovative science to deliver new medicines to transform patients’ lives and to create value for shareholders and our communities. We apply deep understanding of human biology and leverage different modalities, to advance first-in-class treatments or therapies that deliver superior outcomes. Our approach is to take bold risks, balanced with return on investment to deliver long-term growth.With approximately 7,000 people worldwide, we are truly a global organization, headquartered in Cambridge, Massachusetts, which is also home to our research operations. Our international headquarters are based in Baar, Switzerland and we have world-class manufacturing facilities in North Carolina and Solothurn, Switzerland. We offer therapies globally through direct affiliate presence in 30 countries and a network of distribution partners in over 50 additional countries.For more information, please visit www.biogen.com. Community Guidelines: https://www.biogen.com/community-guidelines.htmlFollow us on social media – LinkedIn, Facebook, X, and YouTube.

Founded in 1978
Cambridge, Massachusetts, USA
7.5K employees (345 in marketing)

Salaries

Posted range

$162K/yr – $223K/yr

Taken straight from the job posting.

See all Biogen salaries

Funding

Total Funding
$1.5B
Last Raise
$1.5B
Post IPO Debt, 3 years ago

Funding History

  • Aug 2023
    Post IPO Debt • $1.5B

Traffic Signals

Monthly Visitors
173.7K
Traffic Source Mix
Search
55.8%
Direct
35.4%
Referral
6.7%
Social
1.2%
Paid
0.8%

Headcount Trend

Current headcount: ~7.5K

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Associate Director, CRM & Field Platforms

Biogen · Cambridge, MA · Hybrid