Responsibilities

• Explore the digital ecosystem and customer journeys to uncover opportunities for more connected, discovery-driven experiences
• Bring structure to complexity, defining scalable content models, taxonomy, metadata, and entity frameworks that make content work harder and smarter
• Shape how a brand shows up across search, AI assistants, and emerging interfaces, strengthening clarity, structure, and authority
• Establish the foundations for AI-driven personalization, content reuse, and automation
• Turn complex inputs into clear strategies, frameworks, and polished, client-ready deliverables
• Collaborate deeply across Search, UX/XD, Product, Engineering, and agency partners to move work forward and build alignment

Requirements

• 8+ years of experience, ideally in an agency or consulting environment, with a focus on content strategy for digital products and ecosystems
• A portfolio that showcases content systems, large-scale experience work, and solving real user problems
• Experience translating data and inputs into clear, actionable strategic recommendations
• Proven experience working across disciplines (UX/XD, Search, Product, Engineering)
• Strong facilitation skills and experience working in cross-agency environments
• Exceptional writing skills across both short- and long-form deliverables
• Familiarity with modern collaboration and design tools (Figma, Miro, and the like)
• You understand content strategy for modern digital ecosystems, from structured content to scalable systems
• You’re comfortable navigating ambiguity and creating order where none exists
• You can zoom out to see the system and zoom in to craft the details

Preferred

• Experience in CPG, retail, hospitality, entertainment, or theme park ecosystems is a plus

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.
• Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.