Responsibilities

• Directly oversee and manage a Content Marketing Analyst.
• Create and execute on a B2B and B2C content and distribution strategy across all channels, programs, and activities with the aim of providing customers a best-in-class digital experience: website, ecommerce, mobile app, blogs, social media, newsletters, emails, ads, videos, landing pages, webinars, e-guides, and other promotional content.
• Integrate content from multiple sources into an effective single-channel experience that enables cross-promotion and emphasize multi-channel engagement.
• Identify, frame, and launch campaigns and promotional concepts; generate innovative ideas to advance organizational goals; propose collaborative plans for execution.
• Provide editorial oversight for all promotional content to ensure quality, clarity, and consistency:
• Write, edit, and copyedit as needed; hire and manage freelance and full-time writers and editors as needed; integrate processes with content collaborators across WES.
• Commit to a data-driven approach: make recommendations to drive growth, revenue, and engagement in line with business objectives.
• Work with the team to develop process, strategy, timelines.
• Work with the team to develop and eventually oversee the execution of a social media strategy.
• Identify, create, and post audience-specific content on social media accounts including, but not limited to - Meta, LinkedIn, and X.
• Review reporting, set guidelines, and make recommendations, and produce/review reporting dashboards.