Associate Director, Content Marketing

Responsibilities

• Directly oversee and manage a Content Marketing Analyst.
• Create and execute a B2B and B2C content and distribution strategy across all channels, programs, and activities.
• Integrate content from multiple sources into a single-channel experience for cross-promotion and multi-channel engagement.
• Identify, frame, and launch campaigns and promotional concepts; propose collaborative plans for execution.
• Provide editorial oversight for all promotional content to ensure quality, clarity, and consistency.
• Write, edit, and copyedit as needed; hire and manage freelance and full-time writers and editors; integrate processes with content collaborators across WES.
• Commit to a data-driven approach: make recommendations to drive growth, revenue, and engagement.
• Develop processes, strategy, and timelines with the team.
• Develop and oversee the execution of a social media strategy.
• Identify, create, and post audience-specific content on social platforms (Meta, LinkedIn, X).

Requirements

• Bachelor's degree in communications, Journalism, or related field
• 5+ years of experience in content marketing, digital marketing, editorial/journalism, communications, or a related field
• Proven experience in developing and executing successful content marketing strategies (content creation, distribution, and performance analysis)
• Experience disseminating email campaigns to multiple target audiences with reporting to senior leadership
• Familiarity with customer journey mapping, persona development, and customer segmentation
• Experience with content analytics tools and tracking metrics such as engagement and conversion rates
• Exceptional written and verbal communication skills
• Attention to detail to maintain branding, style, and compliance
• Experience developing content plans that support lead generation, retention, and growth
• Experience leading freelance writers and contractors, including hiring and managing invoices

Preferred

• Fluency in French is a plus
• Desire to work in nonprofit/philanthropy or immigration/education fields is a plus
• Strong people management skills
• Ability to thrive in a fast-paced and dynamic environment
• Proficiency in storytelling and adapting tone to different audiences
• Ability to collaborate effectively with cross-functional teams
• Strong analytical skills to measure content performance and derive insights
• Understanding of how content can influence and enhance the customer experience

Benefits

• Work-Life Harmony: remote work and flexible scheduling with generous time-off
• Wellness programs and supportive work environment
• Rewards and recognition including competitive compensation and comprehensive benefits
• Professional growth and development with training programs and tuition reimbursement
• Innovation and impact-focused culture with opportunities to contribute to meaningful change
• Community and connection through employee-led groups, town halls, events, and volunteer opportunities
• Diversity and inclusion initiatives that foster belonging