Associate Director of Brand Marketing

Responsibilities

• Brand strategy and positioning
• Partner with the VP of Marketing & Brand Management and the Associate Director of Social & Integrated Marketing to translate FRP's long-term marketing vision into annual brand and audience growth plans for FRP and its portfolio of properties.
• Define and maintain the brand architecture across FRP's properties: how the master brand and each series relate, and where each one intersects various stakeholders (such as children, parents/caregivers, educators, donors, etc.).
• Write and maintain positioning, messaging frameworks, and brand voice for each property, and brief internal teams and agencies on them.
• Support brand planning for new series, launches, and initiatives in partnership with the Associate Director of Social & Integrated Marketing, such as establishing strategic objectives, audience priorities, messaging frameworks, and launch requirements for integrated marketing campaigns.
• Own FRP's brand guidelines and style guides, and review all materials for brand accuracy, including but not limited to partner, licensing, and agency work, before they go to the VP.
• Set and maintain brand standards, positioning, and creative guardrails that inform marketing, communications, partnerships, and audience engagement efforts across the organization.
• Lead special branding projects in collaboration with the Communications and Engagement Team and the Associate Director of Social & Integrated Marketing.
• Internal partner and external agency management
• Serve as the day-to-day marketing contact for FRP's internal partners, escalating strategic matters to the VP.

Requirements

• Bachelor’s degree in marketing, communications, business, or a related field, or an equivalent combination of education and relevant experience.
• 8 + years of progressive experience in brand marketing, brand management or brand strategy, including at least 3 years managing people or agency teams.
• Proven experience managing a portfolio of multiple brands or properties, with responsibility for positioning, guidelines and brand consistency.
• Track record of managing licensing, distribution, production, or co-marketing partners.
• Experience directing creative and brand agencies, from briefing through final approval.
• Experience commissioning and applying brand and audience research.
• Experience building and managing marketing budgets and reporting on return on investment.
• Strong creative judgment, storytelling and writing skills.
• Exceptional communication, presentation, consensus-building and stakeholder management skills.
• Ability to manage multiple priorities and adapt in a changing media environment.

Preferred

• Experience in children's media, family entertainment, educational content or consumer products.
• Experience with nonprofit, public media or mission-driven organizations.
• Passion for educational children's media and experiences.