Responsibilities

• Designing integrated B2B go-to-market media strategies that leverage paid, owned, and earned channels to drive measurable pipeline and revenue.
• Leading cross-channel media efforts across Paid Search, Paid Social, Programmatic (Display, Video, OTT, Audio, DOOH), SEO, content syndication, and PR.
• Optimizing media mix, budget allocation, audience segmentation, creative alignment, and measurement plans tied to full-funnel performance—not just top-of-funnel KPIs.
• Developing advanced audience strategies using ABM platforms (e.g., Demandbase, 6sense) and CRM/marketing automation data for precision targeting.
• Championing continuous improvement through structured testing frameworks to validate messaging, audience targeting, and channel mix.
• Partnering with creative teams to align messaging to B2B buyer journeys, industry verticals, and decision-maker personas.
• Leading collaboration of the Wpromote internal channel teams on the execution of strategy
• Partnering with Client Services to develop frameworks for business reviews, leading the storytelling of cross-channel insights
• Providing client and industry-specific thought leadership
• Driving strategic ideation and innovation across your clients and within the organization, facilitating new channel exploration and new partner RFPs

Requirements

• 6–8 years of hands-on experience planning, activating, and optimizing multi-channel B2B media campaigns across Paid Search, Paid Social, and Programmatic (Display, Video, OTT, Audio, DOOH).
• Proven ability to connect full-funnel media strategies to measurable outcomes including pipeline acceleration, sales velocity, and ROI.
• Practitioner-level working knowledge of:
• Analytics tools: GA4, Adobe Analytics
• Tagging & tracking: Google Tag Manager (GTM) or equivalent
• Ad platforms: DSPs (The Trade Desk, DV360), LinkedIn Ads, Google Ads, Meta Ads, and other social ad platforms
• SEO/content tools: SEMrush, Ahrefs, or equivalent
• Expertise in audience segmentation, creative alignment, and measurement planning using ABM platforms (Demandbase, 6sense) and intent data sources (Bombora, G2, LinkedIn).
• Strong analytical skills to interpret performance data, identify opportunities, and make in-flight optimizations.
• Ability to collaborate with creative teams to ensure messaging aligns with buyer journeys, verticals, and personas.

Preferred

• Experience in B2B SEO and content syndication strategy.
• PR and earned media strategy experience within a B2B context.
• Experience managing marketing to sales handoff optimization and collaborating closely with sales enablement teams
• Certification in leading martech or analytics platforms (e.g., Demandbase, 6sense, Google Analytics 4, Salesforce).

Benefits

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options*
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance