Associate Director, Analytics

El Segundo, CA (Hybrid)

$115K/yr – $130K/yrSenior Level8+ years expFull time

Posted 2 days ago

Job Description

Responsibilities

Lead measurement and analytics strategy across National, Regional, and Dealer marketing initiatives.
Drive operational excellence through scalable workflows, project visibility, process documentation, prioritization frameworks, and alignment with organizational standards and tools.
Develop KPI frameworks, reporting standards, and performance benchmarks aligned to business objectives.
Analyze media, audience, CRM, dealer, and customer journey performance to identify growth opportunities and improve sales influence attribution, connecting media activity (paid and organic) to dealer revenue.
Translate data into strategic recommendations that improve marketing effectiveness and business outcomes.
Own the agency's side of the client’s Marketing Mix Modeling (MMM) program (data delivery, data governance, and application of model outputs to media investment recommendations, in partnership with the Performance Media team and the client's measurement vendor. Lead MTA, incremental testing, and lift studies.
Partner with media, activation, CRM, and client teams to optimize investments and improve campaign performance.
Accountable for the analytics data platform and the automated reporting built on it; sets data modeling, transformation, automation, and QA standards in partnership with internal and external stakeholders. Ensure data quality, measurement governance, tagging accuracy, and reporting consistency across teams and platforms.
Deliver executive-level presentations, business reviews, and actionable insights to client leadership.
Mentor analytics team members and establish best practices for analytical excellence and storytelling.

Requirements

8+ years of experience in analytics, marketing science, business intelligence, media measurement, or related fields.
Experience supporting MMM programs (data delivery, data governance, application of outputs) and building attribution frameworks.
Hands-on experience building automated workflows and AI-assisted analytic workflows in production.
Demonstrated ability to influence senior stakeholders and drive data-informed decision-making.
Experience leading cross-functional initiatives and developing high-performing analytics teams.
Deep understanding of marketing analytics, media measurement, attribution, and performance optimization.
Expertise in dashboard development, business intelligence, data visualization, and performance reporting.
Experience analyzing large, complex datasets and integrating multiple data sources.
Ability to connect marketing activities to business outcomes, including sales, dealer traffic, leads, and customer engagement.
Strong strategic thinking, problem-solving, and stakeholder management skills.

Preferred

Automotive, retail, or large-scale consumer marketing experience strongly preferred.

Benefits

medical coverage
dental
vision
disability
401K
parential and family care leave
family forming assistance
tuition reimbursement
flexible time off

DSplus

DSplus is a Saatchi & Saatchi company. It was created 14 years ago around the idea of a “Digital Salesperson” who leads a customer through the entire lifecycle of their automobile ownership journey. Our clients are Toyota Motor North America, and Toyota & Lexus Dealerships across the country. DSplus is also proud to be an Agency of Record for Southeast Toyota Distributors, the world's largest independent distributor of Toyotas. Our mission is to merge the world-class branding efforts of our mothership, Saatchi & Saatchi, with the retail needs of our Dealerships. The result: an end-to-end customer experience that personifies the quality and integrity of the Toyota brand, and helps sell more cars. DSplus employs a powerful data-driven, integrated messaging platform that works across the sales and service lifecycle. This cross-tier, cross-channel system is fueled by the perfect mix of Artificial Intelligence, insightful media strategies, and stunning, high-performance creative. Always aligned to the Toyota brand and to each client’s unique value proposition, the system delivers sharp business results—while reaching the right target with the right message at the right time. Over the years, DSplus has grown from a three-person start-up to a diverse, agile team of 45, who dream big, solve tough problems, and have fun at work. Our culture values authenticity, transparency, and collaboration, while setting the bar high in the work we do. At DSplus, we recognize and reward success, always putting our employees first. If you bring inventive thinking, boundless enthusiasm, and tireless energy—with a passion for client service that fuels us into the future, this might be just the fit. Come join us.

Founded in 2010

Chicago, Illinois, US

70 employees (44 in marketing)

www.dsplus.co