Associate Director, Amazon Performance Marketing & Retail Media

Responsibilities

• Own and help shape strategy across Amazon Sponsored Products, Sponsored Brands, Sponsored Display and Amazon DSP.
• Conduct hands-on audits across campaign structure, keyword strategy, bidding, budget allocation and search-term harvesting.
• Identify opportunities across impression share, keyword coverage and defensive and offensive search strategies.
• Develop full-funnel approaches spanning search, competitive conquesting, retargeting and prospecting.
• Guide agency partners on budget flighting, growth versus efficiency decisions, TACoS/blended ROAS and new-to-brand acquisition.
• Diagnose changes in performance, including shifts in impressions, conversion rate and Buy Box dynamics.
• Partner with finance stakeholders on forecasting and spend pacing.
• Build Amazon category growth strategies spanning assortment, hero SKUs and price-pack architecture.
• Identify category whitespace and competitive opportunities.
• Translate search behavior and consumer demand signals into actionable category and business insights.

Requirements

• Significant experience in commerce media, retail media, Amazon advertising or ecommerce performance marketing.
• Deep hands-on understanding of Amazon Sponsored Ads and Amazon DSP.
• Strong knowledge of retail search strategy, keyword management, bidding, budget allocation and optimization.
• Ability to evaluate performance through commerce-focused metrics including ROAS, TACoS and new-to-brand acquisition.
• Strong strategic and commercial mindset with the ability to connect media performance to broader category and growth opportunities.
• Experience developing full-funnel commerce media strategies spanning search, display, retargeting and prospecting.
• Strong analytical skills and the ability to diagnose performance changes and translate findings into actionable recommendations.
• Strong communication and stakeholder-management skills with the ability to work across client, agency, finance, brand and commerce teams.
• Comfortable balancing hands-on media expertise with senior-level strategic thinking.

Benefits

• comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.