Associate Director, Advanced Analytics

New York City, NY (Hybrid)

$100K/yr – $140K/yrSenior Level5+ years expFull time

Posted 4 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own advanced analytics for media planning by building causal experiments and Bayesian models that feed the learning agenda and MMMs, while scaling replicable, rigorously commercial frameworks.

  • Growth Infrastructure: Lead causal experimentation and Bayesian modeling to support media strategy and optimization.
  • Planning & Investment Collaboration: Partner with analytics and planning teams to deliver campaign-wide analytics and MMM insights.
  • Capability Building: Develop the knowledge repository and mentor junior staff to raise scientific rigor and practical impact.

Job Description

Responsibilities

  • Build causal experimentation models to advance L’Oréal’s learning agenda.
  • Co-develop best-in-class statistical learning techniques with the L’Oréal Advanced Analytics team to solve complex media challenges.
  • Partner with Planning & Investment teams to provide both hands-on and strategic analytics support across the entire campaign lifecycle.
  • Demonstrate excellent project management skills , with the ability to set goals, meet deadlines, and act with a strong sense of urgency without compromising executional excellence.
  • Develop the Advanced Analytics practice knowledge repository and provide guidance to junior members of the team to support the vision.
  • Elevate the current analytics methodology by building replicable statistical frameworks that adhere to scientific rigor while maintaining commercial applicability.
  • Provide support in media strategy, measurement, and optimization requiring expertise in advanced analytics work, with a special focus on marketing mix models (MMMs).

Requirements

  • University degree in a quantitative field like Statistics, Math, Physics, Economics, Computer Science, or Engineering with 5+ years of experience (advanced degree preferred).
  • Professional background in a media agency, in-house marketing team, or management consulting firm (strongly preferred).
  • Experience applying advanced analytics within a media environment to solve business problems, including proficiency in coding (e.g., Python, R, SQL), querying databases, and statistical analysis.
  • Deep understanding of Bayesian approaches, causal experimentation, media mix modeling, and their commercial application.

Preferred

  • You have an insatiable appetite for learning, thrive in a fast-paced environment, and bring a positive attitude to any circumstance.
  • You value culture. We are big on creating a fun environment where intellectual curiosity thrives and being a team player isn’t just 'nice-to-have'—it’s central to our ethos.
  • You balance collaboration with conviction. You know when to challenge the norm and when to 'disagree and commit.'
  • Most importantly, you love analytics! If this describes you, we want to hear from you!

Benefits

  • health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

Beauty Co-Lab

Beauty Co-Lab (BCL) is a bespoke Omnicom Group unit for L’Oréal USA delivering an industry-leading agency solution that drive business growth and transformation. We deliver data-driven, audience first full-funnel strategies that move people from consumers to brand advocates. For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty, with the goal of offering each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. At BCL, our mission is to co-create what's next and our team of beauty champions and media challengers possess modern media, commerce and analytics skillsets to keep pace with the rapidly changing ecosystem and reflect the wonderful diversity of the consumers and communities we serve. We are passionate about beauty, media and technology - if you are too, please check out our job listings and consider joining our team.

Founded in 2023
New York, New York, USA
295 employees (57 in marketing)

Headcount Trend

Current headcount: ~295

Marketing Team

Marketing Team Size
39 (13% of company)
Median Career Experience
12 years
Median Tenure
2.1 years
Marketing Roles Posted (Last 30 Days)
8