Associate, Digital Platforms

Atlanta, GA (Hybrid)

Salary Not AvailableEntry Level1+ years expFull time

Posted 4 months ago

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Job Summary

Drive digital media planning, activation, and optimization for Fitzco’s Digital Platforms team.

  • Own end-to-end digital campaigns across paid social, paid search, and programmatic to meet objectives.
  • Must-have: ~1 year of digital media experience with strong campaign execution focus.
  • Standout: Experience coordinating with platforms like SA360, DV360, and Facebook/Instagram to maximize performance.

Job Description

Responsibilities

  • Understand the overarching strategy: Understand the client objectives, target audiences, and desired outcomes; Inform and utilize comms strategy inputs (competitive, consumer, category, etc.) to define role of digital platforms; Evaluate media proposals and provide POVs
  • Build smart digital campaigns: Develop digital plans across paid social, paid search, and programmatic, aligning with business and comms objectives, determining platform priorities, creative strategy, and measurement framework; Manage recurring reporting deliverables through both Tableau and PowerPoint as needed; Work with tech partners to internalize and apply best practices; Contribute to quarterly testing roadmaps and evaluate alphas/betas/new partners; Maintain awareness of tech and industry capabilities to help evaluate and evolve data and tech partners
  • Bring the work into the world: Activate campaigns through various platforms (CM, SA360, Facebook/Instagram, Google Ads, LinkedIn, Twitter, Pinterest, DV360 among other DSPs) and maximize media performance through ongoing optimizations; Contribute to ongoing quality assurance process to ensure all aspects of a campaign’s creative, settings, budget parameters, brand safety needs etc. are met; Actively manage budget, pacing, vendor management and billing process; Trafficking digital and traditional campaigns; Monitoring campaign deliveries and suggesting optimizations based on campaign KPI performance; Monitoring client expenditures and working with various teams to resolve billing discrepancies

Requirements

  • ~1 year of digital media experience
  • Familiar with digital platform UIs a plus. Includes but isn’t limited to Facebook/Instagram, YouTube, Twitter, Pinterest, LinkedIn, AdWords, Bing Ads, 4C, Crimson Hexagon, NetBase, DoubleClick
  • Strong attention to detail in managing campaign execution
  • Familiar with trafficking and QA processes a plus to ensure accuracy and create reasonable timelines and expectations for deliverables
  • Ability to understand data and work with the team to capture learnings and insights as well as making optimization recommendations
  • Effective communicator, navigating multiple teams/clients/positions, and knowing when to ask questions, flag things that are unclear
  • Manage multiple projects simultaneously in a fast-paced environment
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Fitzco

*****We are aware of a scam targeting data-entry job seekers using Fitzco’s logo and a bogus fitzco.life web address. We have contacted the appropriate authorities. Please do not engage with this scam.*****A pretty accomplished fella in the ad world once described Fitzco as "McKinsey meets Cirque Du Soleil.” Tough line to trademark, but we would if we could.Because we’ve always believed that, in a world of noise, the boldest ideas happen to be the smartest ones. That’s how we make the improbable happen for clients. By putting intelligence and creativity on a collision course. Data, audience insights, media behaviors, AI - these aren’t just tools - they’re catalysts for ideas that defy convention and redefine what’s possible. We exist to harness the unexpected power of logic and imagination working together, creating ideas that surprise, connect, and unleash energy for our clients. That's our mission. Because in every brand, every business, and everyone who works at Fitzco, there’s hidden potential. It’s our job to help every client find the something special that gets them to the next level – of awareness, of sales, of data, their whatever's holding-them-back.So we're hard on the work. We strive to get to know our clients' businesses as well as they do. Invest in resources and processes that allow us to move faster without sacrificing a thing. Fight the good fight for ideas that are laser-focused on the business problems at hand. Hold ourselves to making meaningful change in our approach to diversity, equity and inclusion. Free our minds to what a solution may look like -- whether tried and true or utterly unconventional.If we do all of the above, our clients, our people and our community will grow. What could matter more?

Founded in 1983
Atlanta, Georgia, USA
131 employees (34 in marketing)

Traffic Signals

Monthly Visitors
3.2K
Traffic Source Mix
Search
28.6%
Direct
46.7%
Referral
5.8%
Social
17.3%
Paid
1.5%

Headcount Trend

Current headcount: ~131

Marketing Team

Marketing Team Size
26 (20% of company)
Marketing Roles Posted (Last 30 Days)
2

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