Responsibilities

• Partner closely with the Head of Creative to help execute the creative vision across the brand.
• Lead the day-to-day creative workflow, ensuring projects move efficiently from brief to delivery.
• Maintain a high bar for craft, consistency, and brand expression across every customer touchpoint. Manage, mentor, and inspire a small team of designers and creatives, providing thoughtful feedback and helping elevate the quality of the work.
• Break down complex projects into actionable workstreams, assigning resources based on team strengths and priorities.
• Identify resource gaps, advocate for additional support when needed, and help improve creative processes as the team grows.
• Serve as a creative contributor on high-impact work: writing briefs, developing concepts and executing design across campaigns, packaging, web, product launches, social, email, retail, events, and more.
• Review work throughout the creative process, ensuring quality, cohesion, and strategic alignment.
• Partner cross-functionally with Marketing, Product, Operations, CX, and Leadership to solve problems creatively and proactively.
• Stay plugged into culture, design, and emerging creative trends, bringing fresh inspiration without chasing every trend.
• Contribute and pitch crazy ideas to keep pushing the brand forward. If your ideas make you say, “is this crazy?” That's a good thing.

Requirements

• 7+ years of experience in brand, design, or creative roles, with experience leading projects and managing creatives both in design art and copy.
• A portfolio demonstrating strong conceptual thinking alongside exceptional design execution.
• Experience leading teams of creatives in service of supporting cross-departmental design & copy needs across multiple brand channels, including packaging, digital, social, web, campaigns, experiential, and marketing.
• Excellent creative judgment and an instinct for what makes work feel culturally relevant, distinctive, and ownable.
• Strong organizational and project management skills—you know how to juggle multiple priorities without sacrificing quality.
• Experience writing or refining creative briefs and translating strategy into actionable creative direction.
• Ability to give clear, constructive feedback that elevates both the work and the people making it.
• Comfort balancing leadership with hands-on execution.
• Strong communication skills and confidence presenting work to stakeholders and leadership.
• A collaborative mindset with a bias toward making things happen.

Preferred

• Experience with kids' or family products
• Background in both packaging/print and digital campaign work
• Familiarity with letterpress, debossing, or other physical production techniques