Associate Creative Director

New York City, NY (On-site)

$169K/yr – $207K/yrMid LevelFull time

Posted 7 weeks ago

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Job Summary

Own regional creative for multi market Peloton launches, shaping local storytelling that still aligns with global brand standards across UK, Germany, and Australia.

  • Own multi market creative execution across paid, owned, and earned channels with cross region collaboration
  • Align local work with strategy and audience insights from strategy, production, and media teams
  • Mentor designers and copy partners to raise creative standards across markets

Job Description

Responsibilities

  • Shape the development of creative campaigns across UK, Germany, and Australia, ensuring all work meets the highest creative standards and aligns with Peloton’s global brand vision
  • Collaborate with global brand teams to adapt central campaigns for local markets, balancing brand consistency with cultural relevance and resonance
  • Partner with international marketing, communications, and media teams to understand market dynamics, audience insights, and campaign objectives, shaping creative work that influences local impact
  • Lead concepting, storytelling, and execution for integrated campaigns across paid, owned, and earned channels — including social, digital, OOH, and experiential
  • Guide and mentor designers, copywriters, art directors, and other creative partners across markets. Provide thoughtful feedback, foster creative excellence, and build a sense of shared purpose and vision across teams
  • Stay informed on local trends, cultural movements, and platform shifts in each region to ensure creative work remains relevant, fresh, and authentic
  • Work closely with strategy, production, and media teams to ensure the creative output delivers against business goals, while remaining innovative and on brand
  • A proactive approach to managing multiple projects, with the organizational skills to bring order to complex, fast-moving workflows

Requirements

  • Extensive experience guiding creative teams and high-stakes projects within fast-paced, high-growth environments
  • Demonstrated success leading creative campaigns for international or multi-market brands
  • Deep understanding of brand building, storytelling, and cultural localization
  • Experience managing cross-functional teams and collaborating across time zones and cultures
  • Strong portfolio showcasing conceptual thinking, campaign development, and execution across digital, social, and traditional channels
  • Familiarity with tools such as Adobe Creative Suite, Figma, and other creative platforms
  • Excellent communication and presentation skills, with the ability to articulate and influence ideas
  • Highly organized, proactive, and adaptable — able to manage complexity with clarity
  • A strong alignment with Peloton’s mission to make fitness accessible and the ability to inspire global audiences through the intersection of movement and creativity

    Benefits

    • Medical, dental and vision insurance
    • Generous paid time off policy
    • Short-term and long-term disability
    • Access to mental health services
    • 401k, tuition reimbursement and student loan paydown plans
    • Employee Stock Purchase Plan
    • Fertility and adoption support and up to 18 weeks of paid parental leave
    • Child care and family care discounts
    • Free access to Peloton Digital App and apparel and product discounts
    • Commuter benefits and Citi Bike Discount
    • Pet insurance and so much more!
    Peloton Interactive logo

    Peloton Interactive

    3.4 Glassdoor

    Peloton is at the forefront of connected fitness, with a powerful and thriving community with Members across the US, UK, Canada, Germany, and Australia.Peloton brings together the best equipment, software, content, and instructors to make fitness accessible, effective, and convenient for everyone, while fostering the social connections that keep our Members motivated and moving towards their goals.Through its immersive fitness ecosystem, Peloton is transforming the way people work out with a vast library of live and on-demand studio classes available to take wherever and however our Members choose to move—through Peloton Bike, Bike+, Tread, Row, Guide, and App, and on any iOS and Android device and select smart TVs. Style-forward and body-inclusive, Peloton Apparel is designed to move with you towards all your goals. And with Peloton Corporate Wellness or Peloton Commercial, organizations and enterprises can also access the Peloton platform—bringing the power of interactive fitness to their teams and customers. Innovation-driven and entertainment-led, Peloton is so much more than an exercise brand. It is a global leader at the intersection of fitness, technology, and media.

    Founded in 2011
    New York, New York, USA
    3.1K employees (388 in marketing)
    46% recommend to a friend
    38% CEO approval

    Traffic Signals

    Monthly Visitors
    4.6M
    Monthly Google Ads Budget
    $378.8K
    Traffic Source Mix
    Search
    37.2%
    Direct
    56.2%
    Referral
    4.1%
    Social
    1.6%
    Paid
    0.8%

    Headcount Trend

    Current headcount: ~3.1K

    Marketing Team

    Marketing Team Size
    246 (8% of company)
    Median Career Experience
    11 years
    Median Tenure
    3.8 years

    Funding

    Total Funding
    $2.2B
    Last Raise
    $300M
    Post IPO Debt, 2 years ago

    Funding History

    • May 2024
      Post IPO Debt • $300M
    • Feb 2021
      Post IPO Debt • $875M
    • Feb 2019
      Series Unknown

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