Responsibilities

• Lead creative direction for brand campaigns across Gameday and Herway, from concept through final delivery
• Art direct photo and video shoots: develop mood boards, shot lists, styling and casting direction, and be on set
• Direct external agency and production partner creative, giving clear briefs and feedback to keep work on brand and on schedule
• Develop campaign concepts and visual systems that scale across paid social, OOH, print, web, email, and in-clinic
• Keep two distinct brand voices clear: Gameday (performance, modern masculinity) and Herway (warm, modern, aspirational women's wellness)
• Create ongoing new versions of static ads (new hooks, headlines, layouts, offers, and visuals) to keep paid campaigns fresh and improving
• Use ad results to guide what gets made next: what to scale, what to cut, and what to test
• Work side by side with the in-house videographer/editor on video concepts, hooks, edits, and cutdowns for paid and organic
• Build a regular testing rhythm for static and video creative across Meta, TikTok, YouTube, and other channels
• Track trends in social, ad formats, and culture, and turn them into timely creative for both brands

Requirements

• 5+ years of design experience, including 1+ years in an art director or creative lead role
• Strong portfolio showing hands-on design work, campaign-level art direction, and performance ad creative
• Proven experience creating paid social and performance ads, with a clear understanding of what drives clicks and conversions
• Comfortable using ad results to guide creative decisions and running ongoing creative tests
• Experience working closely with video editors on short-form content for paid and organic social
• A strong pulse on design, social, and advertising trends
• Experience art directing photo and video shoots, on set
• Experience managing external agencies, photographers, and production partners
• Expert in Adobe Creative Suite (Photoshop, Illustrator, InDesign); Figma and Canva a plus; After Effects or Premiere a plus
• Strong grasp of layout, typography, color, and brand systems