Company overview

Peloton is at the forefront of connected fitness, with a powerful and thriving community with Members across the US, UK, Canada, Germany, and Australia.Peloton brings together the best equipment, software, content, and instructors to make fitness accessible, effective, and convenient for everyone, while fostering the social connections that keep our Members motivated and moving towards their goals.Through its immersive fitness ecosystem, Peloton is transforming the way people work out with a vast library of live and on-demand studio classes available to take wherever and however our Members choose to move—through Peloton Bike, Bike+, Tread, Row, Guide, and App, and on any iOS and Android device and select smart TVs. Style-forward and body-inclusive, Peloton Apparel is designed to move with you towards all your goals. And with Peloton Corporate Wellness or Peloton Commercial, organizations and enterprises can also access the Peloton platform—bringing the power of interactive fitness to their teams and customers. Innovation-driven and entertainment-led, Peloton is so much more than an exercise brand. It is a global leader at the intersection of fitness, technology, and media.
Founded in 2011
New York, New York, USA
3.1K employees (388 in marketing)
46% recommend to a friend
23% positive business outlook

Salaries

Typical salary range

$168,750 – $207,300

/ yr

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People

Hiring activity

Open marketing jobs over time

5 open now

Headcount trend

Company growth over the last 12 months

Headcount -6.2% year over year

Funding

Total funding

$2.2B

Last raise

$300M

Post IPO Debt, 2 years ago

Funding history

May 2024

Post IPO Debt Peloton · $300M

Feb 2021

Post IPO Debt Peloton · $875M

Feb 2019

Venture Round Peloton

Aug 2018

Series F Peloton · $550M

May 2017

Series E Peloton · $325M

Aug 2016

Venture Round Peloton

Audience

Monthly website visitors
4.6M
Month over month-7%
Quarter over quarter-31.8%
Top sourceDirect (56.2%)
Ad budget per month$378.8K
Average search rank42.8
Traffic source mix
Direct
56.2%
Search
37.2%
Referral
4.1%
Social
1.6%
Paid referral
0.8%

LinkedIn followers

Follower count and growth

Total followers

334.2K

12-mo growth

+4.2%

Monthly growth

+0.4%

News

Links