Copywriter II

New York City, NY (On-site)

$106K/yr – $126K/yrMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Lead creative copy for Peloton campaigns by translating briefs from brand and growth teams into cohesive messaging and production-ready concepts; shepherd ideas from concept through delivery and present to leadership for alignment.

  • Copy ownership: craft persuasive headlines and CTAs aligned with brand, acquisition, and retention goals.
  • Creative production: shepherd concepts from concept to final output with producers and project managers.
  • Brand cohesion: promote consistent design and copy across channels, emphasizing style and motion.

Job Description

Responsibilities

  • Writing persuasive, creative copy from the smallest CTA to the most inspiring headline
  • Work directly with brand, acquisition and retention teams to understand the brief and communicate our offerings to the Peloton community
  • Understand and promote contemporary brand design and copy cohesion, leveraging style, function, and motion
  • Can help shepherd creative from concept stages through to production working with producers and project managers to deliver the final product
  • Present creative to CDs in a clear, compelling manner

Requirements

  • 2-3+ years of experience as a Copywriter
  • Proven examples of effective campaign work that shows off creative capabilities
  • Has experience presenting ideas and enjoys doing it
  • Organized
  • Great communication skills
  • Self-motivated and doesn’t wait to be told what to do
  • Doesn’t take themselves too seriously (we are a casual bunch)
  • Comfortable bringing your point of view into a discussion
  • Likes long bulleted lists

Preferred

  • Ideal: experience with an art director/designer

Benefits

  • Medical, dental and vision insurance
  • Generous paid time off policy
  • Short-term and long-term disability
  • Access to mental health services
  • 401k, tuition reimbursement and student loan paydown plans
  • Employee Stock Purchase Plan
  • Fertility and adoption support and up to 18 weeks of paid parental leave
  • Child care and family care discounts
  • Free access to Peloton Digital App and apparel and product discounts
  • Commuter benefits and Citi Bike Discount
Peloton Interactive logo

Peloton Interactive

3.4 Glassdoor

Peloton is at the forefront of connected fitness, with a powerful and thriving community with Members across the US, UK, Canada, Germany, and Australia.Peloton brings together the best equipment, software, content, and instructors to make fitness accessible, effective, and convenient for everyone, while fostering the social connections that keep our Members motivated and moving towards their goals.Through its immersive fitness ecosystem, Peloton is transforming the way people work out with a vast library of live and on-demand studio classes available to take wherever and however our Members choose to move—through Peloton Bike, Bike+, Tread, Row, Guide, and App, and on any iOS and Android device and select smart TVs. Style-forward and body-inclusive, Peloton Apparel is designed to move with you towards all your goals. And with Peloton Corporate Wellness or Peloton Commercial, organizations and enterprises can also access the Peloton platform—bringing the power of interactive fitness to their teams and customers. Innovation-driven and entertainment-led, Peloton is so much more than an exercise brand. It is a global leader at the intersection of fitness, technology, and media.

Founded in 2011
New York, New York, USA
3.1K employees (388 in marketing)
46% recommend to a friend
38% CEO approval

Traffic Signals

Monthly Visitors
4.6M
Monthly Google Ads Budget
$378.8K
Traffic Source Mix
Search
37.2%
Direct
56.2%
Referral
4.1%
Social
1.6%
Paid
0.8%

Headcount Trend

Current headcount: ~3.1K

Marketing Team

Marketing Team Size
246 (8% of company)
Median Career Experience
11 years
Median Tenure
3.8 years

Funding

Total Funding
$2.2B
Last Raise
$300M
Post IPO Debt, 2 years ago

Funding History

  • May 2024
    Post IPO Debt • $300M
  • Feb 2021
    Post IPO Debt • $875M
  • Feb 2019
    Series Unknown

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