US & Canada Commercial Content Writer & Editor (Thursday-Monday)

USA (Remote)

Salary Not AvailableMid LevelFreelance

Posted 1 day ago

Job Summary

Own and publish daily and evergreen betting content across sportsbooks, prediction markets, and DFS, ensuring accuracy, compliance, and editorial quality while collaborating with SEO and marketing to improve performance.

  • Edit freelancer content and create long-form pieces where needed
  • Use AI to edit and humanize content for genuine expertise
  • Work with SEO/marketing to optimize content and performance

Job Description

Responsibilities

  • Edit, write, and publish daily and evergreen content covering sign-up offers across sportsbooks, prediction markets, and daily fantasy, aligned with the sports calendar and search demand.
  • Keep live offers accurate, up to date and compliant, ensuring they display correctly across evergreen pages.
  • Edit freelancer content and create long-form pieces where needed, including sportsbook reviews, promo code pages, and best-betting-site guides.
  • Use AI as a content creation tool, editing and humanizing content to ensure it reflects genuine expertise and meets editorial standards.
  • Work with SEO and marketing teams to optimize content, test promotional language, and improve performance.
  • Work collaboratively toward content, user, and performance KPIs

Requirements

  • Availability to work Thursday through Monday, 12–8pm Eastern Time.
  • Strong knowledge of sports, betting, prediction markets, and DFS, with hands-on experience using sportsbook, pick'em, and prediction market apps.
  • Strong writing and editing skills, with the ability to work quickly, meet publishing deadlines, and maintain high attention to detail.
  • A baseline understanding of SEO and experience producing content that performs in organic search.
  • Strong understanding of offer terms and advertising requirements across different markets.

Preferred

  • Experience with news SEO, Google News and AI Overviews.
  • Experience covering regulated Canadian markets, particularly Ontario and Alberta.
  • Experience creating and editing content using LLMs and prompt-based workflows.
  • Expertise in sports betting and prediction markets.

Benefits

  • A global and collaborative work environment
  • The opportunity to work with well-known sports and sports betting media and technology brands
  • Learning and development opportunities
  • The chance to work with colleagues across multiple countries and markets
Better Collective logo

Better Collective

3.7 Glassdoor

Better Collective is a digital sports media group operating a diversified portfolio of digital sports media, sports betting media and esports & gaming communities. We are on a mission to excite sports fans through engaging content and foster passionate communities worldwide.Incorporated in Denmark in 2004, Better Collective remains under the direct management of its founders, Jesper and Christian. Since our inception, we have undergone substantial growth, driven by successful acquisitions to realize our vision of becoming the leading digital sports media group. Headquartered in Copenhagen, Denmark, and dual listed on Nasdaq in Stockholm and Copenhagen, Better Collective operates globally and + 1,500 colleagues.At its core, Better Collective covers a vast range of sports that spans from the most popular leagues such as the Premier League and NFL to niche competitions. With our brands, fans can explore the exciting world of sports through various content formats such as exclusive videos, engaging podcasts, editorial sports news as well as expert insights and tips into the latest and upcoming sports events. Our wide range of content engages a sports audience of more than 450 million visits each month across our House of Brands - The digital home of sports fans. These brands include HLTV, FUTBIN, Action Network, Playmaker HQ, Bolavip, and AceOdds - just to name a few. We have a dream team of highly talented employees with a unique set of digital capabilities and a strong track record in attracting and driving sports fans to our brands. In combination with engaging content offerings, we are able to build and grow a strong and loyal audience across our brands.

Founded in 2015
Copenhagen, Capital Region of Denmark, DNK
1.9K employees (1,040 in marketing)
73% recommend to a friend
71% CEO approval

Marketing Team

Marketing Team Size
939 (49% of company)
Median Tenure
3.1 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
179.8K
Traffic Source Mix
Search
34%
Direct
46.7%
Referral
12.7%
Social
4.9%
Paid
1.5%

Headcount Trend

Current headcount: ~1.9K

Recent News