Associate Creative Director, Copy Writing

New York City, NY (Hybrid)

$205K/yr – $215K/yrSenior Level10+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the voice at Strava across campaigns and social, mentor a small copy team, and build an editorial system that travels from ideation to delivery.

  • Campaign ownership: drive copy direction from brief through final deliverables across brand, paid social, and tentpoles.
  • People leadership: manage 2–3 writers with regular feedback and career development.
  • Editorial system: shape voice architecture, tone guidelines, and platform-native writing for social, campaigns, and product moments.

Job Description

  • Own copy direction across brand campaigns, paid social, GTMs, and tentpole activations, from brief through final delivery, ensuring every word earns attention and ladders up to Strava's brand strategy
  • Directly manage 2–3 experienced copywriters and content creators: regular 1:1s, career development, project feedback, and performance conversations
  • Partner with the ECD and Associate Creative Director, Visual Design to develop integrated campaign concepts, bringing a sharp verbal POV to early ideation and an editorial eye to execution
  • Shape and evolve Strava's verbal identity: brand voice, tonal guidelines, headline frameworks, naming conventions, and how we talk across contexts and audiences
  • Translate cultural signals, sport moments, and audience insights into ideas that connect, on social, in campaigns, in product moments, and beyond
  • Write and direct copy across formats: long-form and short-form, social-native, editorial, video scripts, app store copy, partnership creative, and more
  • Present work to cross-functional partners and leadership with clarity and conviction, connecting creative decisions to strategy and business outcomes
  • Partner with external agencies and vendors to ensure voice and tone standards are upheld across all external creative production
  • 10+ years experience in copywriting and creative concepting, with agency and in-house background
  • A portfolio with exceptional craft across brand campaigns, social, and multi-format work, writing that's conceptually strong, tonally specific, and built for how people actually read
  • Proven experience upleveling a creative team, mentoring copywriters to grow and develop
  • A strategic mindset: campaign concepts that connect to brand and business impact, not just headlines
  • Deep understanding of platform-native writing and how voice adapts across TikTok, Meta, YouTube, email, and in-product
  • Experience developing and stewarding brand voice and tone frameworks
  • Comfort with ambiguity and pace, delivering great work quickly and at scale
  • Experience collaborating with visual designers and art directors in integrated concepting
  • Record of mentoring creative team members to reach the next level
  • Experience mentoring and developing creative team members in their craft and grow to the next level
  • Please click here for more information on benefits.
Strava logo

Strava

4.0 Glassdoor

Strava is Swedish for “strive,” which epitomizes who we are and what we do. We’re a passionate and committed team, unified by our mission to connect athletes to what motivates them and help them find their personal best. And with billions of activity uploads from all over the world, we have a humbling and audacious vision: to be the record of the world’s athletic activities and the technology that makes every effort count. Strava builds software that makes the best part of our athletes’ days even better. And just as we’re deeply committed to unlocking their potential, we’re dedicated to providing a world-class, inclusive workplace where our employees can grow and thrive, too. We’re backed by Sequoia Capital, Madrone Partners and Jackson Square Ventures, and we’re expanding in order to exceed the needs of our growing community of global athletes. Our culture reflects our community – we are continuously striving to hire and engage diverse teammates from all backgrounds, experiences and perspectives because we know we are a stronger team together. When you’re ready for a challenge and a team that will support you along the way, join us!

Founded in 2009
San Francisco, California, USA
668 employees (100 in marketing)
73% recommend to a friend

Traffic Signals

Monthly Visitors
35.2M
Monthly Google Ads Budget
$1.5K
Traffic Source Mix
Search
18.3%
Direct
77.1%
Referral
3.4%
Social
1%
Paid
0.1%

Headcount Trend

Current headcount: ~671

Marketing Team

Marketing Team Size
63 (9% of company)
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$151.9M
Last Raise
$110M
Debt Financing, 10 months ago

Funding History

  • May 2025
    Debt Financing
  • May 2025
    Series Unknown
  • Nov 2020
    Series F • $110M

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