Associate Creative Director, Copy

New York City, NY (Hybrid)

$149K/yr – $175K/yrMid Level7+ years expFull time

Posted 3 weeks ago

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Job Summary

Own Robinhood\'s brand voice and copy strategy across product launches, brand moments, and cross-channel campaigns. Build and scale copy frameworks, lead a team of writers, and partner with Content and Strategy to keep copy on-brand and strategically grounded.

  • Brand voice ownership across channels and products
  • Team leadership and development for copywriters
  • Cross-functional collaboration to drive consistent, fresh storytelling

Job Description

Responsibilities

  • Identify, define and optimize strategic copy frameworks across product launches, brand initiatives, and events
  • Develop Robinhood's brand voice across channels: broadcast, audio, digital, social, print, and beyond
  • Drive consistency of voice across products and our brand
  • Write taglines, product headlines, and brand messaging that is clear, witty, and unmistakably on-brand
  • Collaborate with designers, motion designers, producers, and strategists to build coordinated, cross-channel work
  • Functionally lead and develop a team of copywriters
  • Partner with Content and Strategy teams to ensure copy is both on-brand and strategically grounded
  • Present work clearly and confidently to cross-functional partners and stakeholders
  • Find opportunities to push the brand's voice forward — balancing consistency with fresh creative thinking

Requirements

  • 7+ years of professional copywriting experience, with a strong consumer-facing background (agency experience required)
  • A portfolio demonstrating conceptual range and copy craft across product development, brand identity, and digital and broadcast channels; campaign writing is preferred
  • The ability to take complex, technical subject matter and make it feel simple, human, and compelling
  • A genuine flair for brevity and wit — you know when one word beats ten
  • Proven ability to lead creative work and influence without authority, giving clear, thoughtful feedback in fast-paced environments
  • Deep understanding of what makes a brand voice distinct, and the discipline to serve it over your own instincts
  • Experience building & scaling frameworks to drive consistency
  • Experience working both in-house and at creative studios

Preferred

    Benefits

    • Challenging, high-impact work to grow your career.
    • Performance-driven compensation with multipliers for outsized impact, bonus programs, equity ownership, and 401(k) matching.
    • Best-in-class benefits to fuel your work, including 100% paid health insurance for employees with 90% coverage for dependents.
    • Lifestyle wallet — a highly flexible benefits spending account for wellness, learning, and more.
    • Employer-paid life & disability insurance, fertility benefits, and mental health benefits.
    • Time off to recharge including company holidays, paid time off, sick time, parental leave, and more!
    • Exceptional office experience with catered meals, events, and comfortable workspaces.
    Robinhood logo

    Robinhood

    3.6 Glassdoor

    Trade. Invest. Earn. rbnhd.co/social_media_disclosures

    Founded in 2013
    Menlo Park, California, USA
    4.3K employees (250 in marketing)
    59% recommend to a friend
    65% CEO approval

    Traffic Signals

    Monthly Visitors
    48.1M
    Monthly Google Ads Budget
    $2M
    Traffic Source Mix
    Search
    15.3%
    Direct
    81.1%
    Referral
    2.4%
    Social
    0.8%
    Paid
    0.2%

    Headcount Trend

    Current headcount: ~4.4K

    Marketing Team

    Marketing Team Size
    154 (4% of company)
    Median Career Experience
    11 years
    Median Tenure
    2.4 years
    Marketing Roles Posted (Last 30 Days)
    2

    Funding

    Total Funding
    $6.2B
    Last Raise
    $648.3M
    Post IPO Secondary, 4 years ago

    Funding History

    • May 2022
      Post IPO Secondary • $648.3M
    • Feb 2021
      Private Equity • $2.4B
    • Jan 2021
      Series H • $1B

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