Responsibilities

• You’ll be the main creative thinker on BDBs largest and most complex briefs across a variety of marketing channels, all powered by creators.
• You know how to collaborate with talent to build content worlds — not just one-off posts.
• You’ll be expected to develop and articulate compelling and original creative solutions for these projects with full autonomy.
• You’ll be expected to understand and be able to develop creative ideas on three levels; executional, conceptual and business-level.
• You’ll qualify briefs for the creative team, and define the creative team output per project. Interrogating briefs to identify unseen creative opportunities and ensure that they create the environment for creative success
• You’ll set creative direction and coach other team members to develop the best creative ideas they can, competently identifying core ideas within their thinking and guiding them with further development.
• You’ll manage a team of diverse creatives on a day to day basis, discussing career progression, objective setting, and where necessary, having difficult conversations when needed to improve performance.
• You’ll advocate for creativity and creative effectiveness, establishing yourself as a clear voice of authority for executional and conceptual creativity. This will involve proactively sharing great creative work with the global BDB team, and empowering everyone to achieve better creative ideas.
• Act as a senior creative voice with clients, building strong, trusted relationships
• Present work with clarity and confidence, bringing clients along the creative journey
• Lead conversations around creative direction, feedback, and evolution of ideas
• Understand the commercial impact of ideas — including cost, value, and scalability
• Ensure creative solutions deliver against both brand and business objectives
• Think beyond the brief, identifying opportunities that add value and drive growth

Requirements

• 8–10 years of experience in advertising, with a strong focus on digital, social, and creator-led campaigns
• A proven track record of developing standout conceptual work that is culturally relevant and built to drive impact
• A strong point of view on culture, with the ability to tap into trends, subcultures, and audience behavior
• Deep understanding of the creator and influencer landscape — who’s shaping culture and how to work with them effectively
• Experience briefing and collaborating with talent, balancing clear direction with creative freedom
• A social-first mindset — you understand how ideas land across platforms, from hook to execution
• Strong ability to dissect briefs and translate them into clear creative direction
• Proven ability to lead ideas from concept through execution, while guiding teams to do the same
• Experience ideating for experiential moments and events, and how they connect back to social and content ecosystems
• Collaborative and cross-functional — comfortable working with Strategy, Account, and Production

Preferred

• Confident creative leader with experience mentoring teams and elevating craft
• A strong point of view on culture, with the ability to tap into trends, subcultures, and audience behavior
• Experience briefing and collaborating with talent, balancing clear direction with creative freedom
• A social-first mindset — you understand how ideas land across platforms, from hook to execution