Associate Copywriter

Responsibilities

• Fundraising & Campaign Copywriting: Draft persuasive direct response and donor engagement copy, including email marketing campaigns, direct mail appeals, donor thank-you letters, and seasonal giving initiatives.
• Digital & Social Media Content: Create highly engaging, short-form copy for United Way’s social media platforms (Facebook, Instagram, LinkedIn), paid digital ads, and monthly community e-newsletters.
• Website & Blog Management: Write long- and short-form blog posts, impact stories, landing pages, and website updates using basic SEO guidelines to maximize reach and community visibility.
• Impact Storytelling: Conduct interviews with community partners, program participants, and volunteers to extract and write powerful, dignified narratives showcasing the tangible outcomes of United Way’s investments.
• Collaboration & Alignment: Work cross-functionally with resource development (fundraising) and community impact teams to interpret creative briefs and align copy with organizational goals.
• Proofreading & Brand Stewardship: Fact-check, edit, and meticulously proofread all materials to maintain high quality, accuracy, and adherence to United Way’s global and local brand style guidelines.
• Write, edit and proofread high-priority communications, presentations, talking points, donor materials and other content as needed.
• Support coordination of vendors and external partners, ensuring alignment with timelines, quality expectations, scope and budget.
• Own and manage the integrated editorial and marketing calendar in partnership with Development, the Office of the President, Impact and other teams.
• Storytelling & Content Creation: Write, edit, and curate high-impact content—including donor stories, web articles, newsletters, annual reports, social media, direct mail and direct response campaigns, and marketing materials.

Requirements

• Education: Bachelor’s degree in Communications, English, Journalism, Marketing, or a related field.
• Experience: 1–3 years of professional copywriting or content writing experience; internships or writing for a nonprofit/advocacy organization is highly preferred.
• Adaptable Voice: Demonstrated ability to alter tone and messaging styles, seamlessly shifting from urgent crisis-response messaging to warm, celebratory stewardship content.
• Digital Tools: Basic familiarity with Content Management Systems (e.g., WordPress) and mass email platforms (e.g., Hubspot, Mailchimp, or Salesforce Marketing Cloud).
• Collaboration: Strong interpersonal skills with an ability to accept constructive feedback and implement edits quickly.
• Portfolio Required: A digital portfolio or writing samples showcasing diverse work (e.g., email campaigns, social media posts, or article features).
• Proficient in Microsoft Office
• Mission-Focused: The candidate must demonstrate how his/her performance and professional development can create real social change that leads to better lives and healthier communities within the National Capital Area.
• Relationship-Oriented: The candidate must demonstrate his/her ability to put people before process and capability to cultivate and manage relationships toward a common goal.
• Collaborative: The candidate must demonstrate his/her ability to mobilize resources (financial and human) and harness all sectors of the community to achieve meaningful engagement and outcomes.

Benefits

• United Way NCA offers competitive compensation and benefits including substantial paid leave, healthcare benefits, a matching retirement plan, and a great work environment.