Responsibilities

• Manage new product launch plans by collaborating with cross-functional teams including product management, marketing services, and sales to develop and execute comprehensive launch strategies, establish project timelines and milestones, and coordinate leadership checkpoints to ensure alignment, accountability, and successful market introduction.
• Create and write marketing communications connecting product and brand offering to channel customer needs.
• Support database communication program and automated onboarding drip campaigns by segmenting audiences, developing targeted email content, monitoring engagement metrics, and optimizing customer communication workflows to improve lead nurturing, retention, and overall customer experience.
• Manage external agencies and internal insights and analytic teams to leverage data and insights to inform media planning, areas for improvement, optimization and future testing – all aligned against KPIs.
• Produce a variety of content that resonates with customers and supports social media posts and ads, product launches, channel support, and training resources.
• Serve as a liaison between sales and products team on key account planning and merchandising initiatives.
• Writes, edits, and proofs copy for marketing communications such as product labels, printed collateral, merchandising, digital content, advertising, customer presentations and press releases.
• Plan, coordinate, and execute company participation in regional and national trade shows, including booth logistics, vendor management, event timelines, and on-site operations to ensure a professional brand presence.
• Collaborate cross-functionally with marketing, sales, and leadership teams to plan Trade Show communications and customer engagement including lead generation activities, promotional materials, and post-event follow-up reporting to maximize ROI and attendee engagement.
• Manage website content and maintain the company’s CMS platform by updating web pages, publishing digital assets, optimizing content for SEO, and ensuring brand consistency and accurate, up-to-date information across all online channels.

Requirements

• Bachelor’s degree in business administration, marketing, communications or related field; and 2 years’ of experience in Channel Marketing working with dealers, retailers or distributors in a professional trades market.; or an equivalent combination of education, training, and experience as determined by the hiring manager and Human Resources.
• Experience with implementation of core marketing principles such as VOC, persona development, content calendar development and marketing funnel management.
• Understanding of business-to-business and business-to-consumer marketing practices, digital marketing and customer online experience, durable goods and various sales channels.
• Highly organized with ability to handle multiple projects independently; ability to take the lead and drive successful completion of projects.
• Ability to communicate (verbal, written) and collaborate cross-functionally in a fast-paced environment
• Experience with Marketing Automation system like Hubspot and tracking customer interaction through business systems
• Working knowledge of the Adobe Suite or other graphic editing programs desired
• Team-oriented, attention to details
• Ability to provide guidance to other team members
• Strong initiative for efficiency and problem solving

Benefits

• Starting at 4 weeks PTO per year
• 401(k) and a company match
• Medical + Company HSA contribution
• Wellness Program
• Dental
• Vision
• Life Insurance
• Disability
• 6 Weeks Parental Leave
• Long Term Care Insurance