Associate, Brand Marketing

Responsibilities

• Oversee PRC Review Process : As requested by the pharma Portfolio Brand Leaders, lead the preparation and evaluation of materials for PRC review, ensuring strategic alignment and compliance.
• Coordinate Annual Brand Planning : Under the direction of the Marketing Insights head, support the annual brand planning process, working with internal stakeholders from MAX, Pricing, Supply Chain, Finance, etc., to ensure cohesive strategy development.
• Set Strategic Agendas : Develop and approve agendas for brand planning meetings, focusing on strategic priorities and objectives.
• Manage Budget Reporting : Oversee the reporting and utilization of brand budgets, ensuring strategic allocation and financial planning.
• Lead Marketing Submissions : Manage the process for all marketing submissions to Sales Ops (CD/SFE) for Sales Playbook content, ensuring strategic alignment and completeness.
• Analyze Data and Provide Insights : Analyze data from website analytics vendors and track KPIs for social and digital marketing campaigns. Provide strategic recommendations to leadership based on insights.
• Ensure Campaign Alignment : Work collaboratively with brand and media agency partners to ensure all campaigns align with strategic imperatives and compliance requirements.
• Lead Cross-Functional Efforts : Partner with agencies and internal teams to execute and optimize digital promotional efforts, including paid media and HCP and Patient/Consumer-targeted initiatives.
• Develop Dashboards and Reports : Create dashboards and reports to track effectiveness and ROI, providing actionable insights and strategic recommendations.
• Identify Trends and Recommend Strategies : Identify trends and present strategic recommendations to leadership.

Requirements

• BS/BA in business, management or related field
• 3-5 years of relevant job experience in pharmaceuticals or healthcare industry
• Strong analytical skills and extensive experience using Excel, Power BI or similar programs
• Experience in marketing operations, preferably within the pharmaceutical industry.
• Ability to responsibly use approved AI and automation tools to improve research, reporting, content workflows, and operational efficiency .

Preferred

• Communication: Strong verbal and written communication skills to assess content for clarity and completeness
• Organization: Extremely organized and disciplined team player who strives for accurate, consistent, and fair results
• Report Writing: Comprehensive knowledge of report writing, updating, and distribution
• Analytical Rigor: Strong analytical rigor in research assessment, business performance data, and financial assessments
• Strategic Thinking: Ability to think strategically
• Independence: Ability to work independently with little or no direction
• Team Collaboration: Ability to work well in a diverse team and a cross-functional environment
• Learning Agility: Self-motivation and a high level of learning agility
• Digital Learning Agility: Ability to quickly learn new platforms, evaluate emerging technologies, and apply them to business needs.

Benefits

• Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position. Learn more at https://www.nestlejobs.com/nestle-in-the-us-benefits
• It is our business imperative to remain a very inclusive workplace.
• To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.