Associate, Brand Marketing

Responsibilities

• Oversee PRC Review Process: As requested by the pharma Portfolio Brand Leaders, lead the preparation and evaluation of materials for PRC review, ensuring strategic alignment and compliance.
• Coordinate Annual Brand Planning: Under the direction of the Marketing Insights head, support the annual brand planning process, working with internal stakeholders from MAX, Pricing, Supply Chain, Finance, etc., to ensure cohesive strategy development.
• Set Strategic Agendas: Develop and approve agendas for brand planning meetings, focusing on strategic priorities and objectives.
• Manage Budget Reporting: Oversee the reporting and utilization of brand budgets, ensuring strategic allocation and financial planning.
• Lead Marketing Submissions: Manage the process for all marketing submissions to Sales Ops (CD/SFE) for Sales Playbook content, ensuring strategic alignment and completeness.
• Analyze Data and Provide Insights: Analyze data from website analytics vendors and track KPIs for social and digital marketing campaigns. Provide strategic recommendations to leadership based on insights.
• Ensure Campaign Alignment: Work collaboratively with brand and media agency partners to ensure all campaigns align with strategic imperatives and compliance requirements.
• Lead Cross-Functional Efforts: Partner with agencies and internal teams to execute and optimize digital promotional efforts, including paid media and HCP and Patient/Consumer-targeted initiatives.
• Develop Dashboards and Reports: Create dashboards and reports to track effectiveness and ROI, providing actionable insights and strategic recommendations.
• Identify Trends and Recommend Strategies: Identify trends and present strategic recommendations to leadership.

Requirements

• BS/BA in business, management or related field
• 3-5 years of relevant job experience in pharmaceuticals or healthcare industry
• Strong analytical skills and extensive experience using Excel, Power BI or similar programs
• Experience in marketing operations, preferably within the pharmaceutical industry.
• Ability to responsibly use approved AI and automation tools to improve research, reporting, content workflows, and operational efficiency.

Preferred

• Communication: Strong verbal and written communication skills to assess content for clarity and completeness
• Organization: Extremely organized and disciplined team player who strives for accurate, consistent, and fair results
• Report Writing: Comprehensive knowledge of report writing, updating, and distribution
• Analytical Rigor: Strong analytical rigor in research assessment, business performance data, and financial assessments
• Strategic Thinking: Ability to think strategically
• Independence: Ability to work independently with little or no direction
• Team Collaboration: Ability to work well in a diverse team and a cross-functional environment
• Learning Agility: Self-motivation and a high level of learning agility
• Digital Learning Agility: Ability to quickly learn new platforms, evaluate emerging technologies, and apply them to business needs.

Benefits

• performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position. Learn more at https://www.nestlejobs.com/nestle-in-the-us-benefits