Associate, Brand Marketing- Maison Perrier

Responsibilities

• Develop a deep understanding of the demographics, psychographics, occasions, path to purchase, and behavioral drivers of the brand’s consumer through data and research.
• Understand, validate, and/or develop the consumer’s hidden universal truths to drive relevant communications.
• Analyze data and synthesize learning into insights to optimize plans and commercial investment decisions to deliver business results.
• Leverage data and trends to generate insights and transform them into marketing innovation, brand building (communications), and retail programs.
• Take ownership of P&L to ensure that key business KPIs are met—revenue, profit, market share, and brand health.
• Lead the monthly operating process to deliver business performance and ensure accurate forecasting to mitigate supply challenges and key demand fluctuations.
• Track sales, consumption, and consumer trends to identify gaps and opportunities.
• Project the end-to-end impact of business plans and prepare cross-functional teams to deliver (procurement, T&P, ensure supply, etc.).
• Manage the brand’s consumer marketing budget and demonstrate an efficient and effective investment approach.
• Develop strategic revenue management strategies to drive long-term profitable growth for the business, including pricing, promo, and price pack architecture (PPA).

Requirements

• Typically has a University Degree (BA/BS) in Marketing or related business field
• Knowledge of budget control methods, policies, and procedures.
• Strong negotiation and relationship-building skills.
• Strong research and strategic analysis skills.
• Ability to work independently, autonomously, and adapt quickly to change to deliver results.
• Must have strong problem-solving and decision-making skills.
• Excellent communication (both verbal and written) and interpersonal skills.
• Basic financial acumen and the understanding of calculating risk/return on business decisions.
• Ability to prioritize workload and self-manage projects, handle multiple tasks, and meet strict deadlines.
• Proficient in Microsoft Office Applications.

Preferred

• MBA preferred.

Benefits

• Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position. Learn more at https://www.nestlejobs.com/nestle-in-the-us-benefits