Associate Brand Manager, US Wellness Innovation & Brand Marketing

Responsibilities

• Identify and evaluate new Wellness brands, product concepts, and partnerships that can excel in the frozen category
• Develop and execute the Wellness innovation pipeline — new products, formats, and positionings that deliver genuine health and wellness benefits in the frozen aisle
• Partner with R&D and Consumer Marketing Insights (CMI) to develop compelling new Wellness product propositions and packaging
• Lead cross-functional teams to take product ideas from concept through commercialization to retail shelves
• Apply a 'Lean Startup' mindset — build pilots, test quickly, and fail fast to rapidly identify what works
• Stay ahead of consumer and category trends to identify the next high-potential Wellness opportunity before competitors do
• Explore digital and e-commerce platform opportunities to bring new Wellness brands and formats to market
• Develop and execute brand marketing strategies that drive awareness, trial, and loyalty for our Wellness portfolio
• Partner with Consumer Marketing Insights to design robust consumer learning plans — identifying new testing methodologies and insights generation approaches
• Analyze Wellness category dynamics to continuously sharpen strategic positioning and identify the largest remaining white spaces

Requirements

• Bachelor's degree required; MBA a plus
• 2–4 years of CPG brand management and/or innovation experience — strongly preferred above all other backgrounds
• Experience in Wellness, health, or better-for-you categories is a plus, but not required
• Strong analytical skills with demonstrated ability to build financial business cases
• Understanding of digital and e-commerce channels
• Clear track record of successful, consistent delivery to the business
• Demonstrated project management and cross-functional leadership skills
• Experience working with agencies and media partners
• Ability to operate in a fast-paced, dynamic, and ambiguous environment
• Strong verbal and written communication skills — clear, simple, and compelling

Benefits

• Market-competitive pay and performance related rewards
• Flexible ways of working
• Support for health, wellbeing and life outside of work
• Time off to rest and recharge
• Ongoing learning and development opportunities
• Medical, dental and (where applicable) vision coverage
• Health and wellbeing support, including employee assistance programs and wellness initiatives
• Health-related savings and spending accounts
• Retirement savings programs with a competitive matching plan
• Additional employee perks (e.g., corporate discounts, commuter or learning support)