Responsibilities

• Franchise/Brand Marketing Planning, Implementation, & Project Management (60%)
• - In partnership with US Brand colleagues, manage internal and external agencies partners to deliver localized, integrated marketing plans that drive brand equity, build active share (penetration), re-activation (repeat purchase), and frequency for the LEGO® Group
• - Input into the annual U.S. Marketing objective-setting process and communications planning to ensure efficient and effective marketing plan executions for the LEGO® brand
• - Collaborate with other marketing teams to optimize platform integration, agency relationships, and performance frameworks, ensuring alignment of activation plans with overall media and brand strategies
• - Foster strong internal relationships with the customer teams to deliver integrated activation plans across channels and platforms
• - Support Brand Manager in managing partnership (agencies, IP, and, vendor) relationships as designated brand responsibilities require
• Business Management (40%)
• - Manage budgets and financials related to marketing campaigns and overall business health
• - Constant analysis and evaluation of brand and campaign performance and initiate corrective actions where necessary; provide learnings and input to the integrated marketing teams for future program development
• - Establish best retailer strategies in conjunction with the sales/customer teams and provide support for customer sell-in of critical marketing programs

Requirements

• Proven experience in a marketing role, ideally in CPG, entertainment, or technology marketing; agency experience a plus
• Strong analytical skills and record of identifying and capitalizing on commercial opportunities to drive brand growth and health
• Effective collaborator and negotiator who is passionate about building relationships across functions and business units in a matrixed organization. Appreciates strength in working with people from diverse backgrounds.
• Experience driving strong retail partner relationships and executing marketing programs to build joint commercial value with larger retailers
• Proven success in driving meaningful innovation. Consistently seeks new ideas and new approaches, not shying away to take educated risks.
• Demonstration of strong media skills, including digital marketing, understanding of all major channels, critical metric setting, and measurement
• Ability to deliver multiple priorities simultaneously at scale with speed and on budget
• Outstanding presentation and writing skills with the ability to convey a compelling and concise message, and to engage and inspire colleagues
• High level proficiency in Microsoft Office, especially Excel and PowerPoint, in order to drive quality business analyses and communication.
• Domestic travel required

Preferred

• Additional experience in digital marketing, trade marketing, public relations, or key account management a plus!

Benefits

• Family Care Leave – We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based
• Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
• Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme
• Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.