Associate Brand Manager

Responsibilities

• Understand key competitors and their relative strengths/weaknesses and maintain networks of people and resources for obtaining competitive information.
• Explain different product features to different customers as appropriate to their needs.
• Maintain customer engagement and deeply understand customer needs
• Understand competitive dynamics in the market
• Understand what customers value and how they perceive different attributes of the product or portfolio.
• Articulate why the product or portfolio adds value or solves problems for the customer.
• Create marketing strategies to understand, develop, and enhance the relationship between the customer and the product or portfolio
• Propose objectives for generating clinical evidence and evaluating studies
• Synthesize market trends and make recommendations on areas of strategic focus
• Develop new strategies, sales tools, and communication plans for the product or portfolio

Requirements

• Typically, 3 to 5 or more years of increasing responsibility in terms of any applicable professional experience.
• Travel / Physical Demands: Travel required up to 50% of the time. Office environment. No special physical demands required.
• KNOWLEDGE: Advanced intermediate level professional; knowledge within own discipline and developing basic knowledge of organization, processes and customers. Good judgment, sound analytical ability, evaluation, originality and ingenuity required to perform tasks. Frequently apply the fundamental concepts, practices, and procedures of a particular field. Apply company policies and procedures to resolve a variety of routine and non-routine issues.
• COMPLEXITY: Work on problems of moderate scope and impact where analysis of situations or data requires a review of a variety of factors. Analyze possible solutions using standard procedures to solve a range of straightforward problems; may recommend solutions to business challenges. Demonstrate good judgment within defined procedures and practices for obtaining solutions. Build productive internal/external working relationships.
• SUPERVISION: Receive a moderate level of instruction on day-to-day work and general instruction on new projects or assignments. Assignments can be broad in nature.
• PERFORMANCE REQUIREMENTS: Typically, to advance to a new job level, TSMs must demonstrate professional behavior and should consistently be at the high-end of meets expectations or consistently exceed expectations.

Preferred

• Typically, a Bachelor's Degree or global equivalent in related discipline.