Associate Brand Manager

Responsibilities

• Understand key competitors and their relative strengths/weaknesses and maintain networks of people and resources for obtaining competitive information.
• Explain different product features to different customers as appropriate to their needs.
• Maintain customer engagement and deeply understand customer needs
• Understand competitive dynamics in the market
• Understand what customers value and how they perceive different attributes of the product or portfolio.
• Articulate why the product or portfolio adds value or solves problems for the customer.
• Create marketing strategies to understand, develop, and enhance the relationship between the customer and the product or portfolio
• Propose objectives for generating clinical evidence and evaluating studies
• Synthesize market trends and make recommendations on areas of strategic focus
• Develop new strategies, sales tools, and communication plans for the product or portfolio

Requirements

• Typically, 3 to 5 or more years of increasing responsibility in terms of any applicable professional experience.
• Typically, a Bachelor's Degree or global equivalent in related discipline.
• Travel required up to 50% of the time.
• Strong understanding of competitors, market dynamics, and customer needs.
• Ability to tailor product messaging and articulate clear value propositions.
• Skilled in developing marketing strategies, sales tools, and communication plans.
• Experience applying clinical and technical knowledge to support product education.
• Analytical ability to support pricing, market trends, and strategic planning.
• Collaborative mindset; works closely with cross-functional teams and sales enablement.
• Proven ability to translate customer insights into actionable strategies.