Associate Brand Manager

Responsibilities

• Operate as a Business Owner
• - Act as data champion – analyze consumer, retail, category, and market data to monitor health of business, identify opportunities and translate insights to drive strategy and direction
• - Demonstrate understanding of key business drivers for the portfolio, especially when evaluating new formats, channels, and packaging configurations.
• - Partner with Sales, Shopper & Customer Marketing, Category Management, R&D and external partners to identify and execute strategic growth opportunities and bring brand initiatives to life.
• - Manage day-to-day business needs, including budget tracking, packaging and marketing collateral updates and cross-functional team projects; serve as a point person for the communications team on execution of brand campaigns.
• Support Brand Strategy & Planning
• - Support monthly Product/Portfolio Management Review (as part of the Integrated Business Planning Process) by gathering data, identifying trends and working with the Brand Manager to provide strategic recommendations to key stakeholders.
• - Assist the Brand Manager with the creation and execution of annual business review and brand planning. Serve as data champion and bring forward strategic insights to strengthen brand equity and accelerate volume, revenue, and share growth.
• - Bring a consumer-first and data-informed point of view to discussions about brand strategy, growth opportunities, and business performance.
• - Assist in deployment of marketing plans and packaging updates; work with external agencies as well as cross-functional teams on creative development and logistics

Requirements

• Bachelor's degree required.
• 2-4 years of experience in brand marketing or communications, preferably in the CPG space
• Familiarity with data analytics, innovation, consumer insights, packaging development, and market research processes
• Experience working with syndicated data sources and business reporting tools such as SPINS, Power BI, IRI or Nielsen; curiosity and willingness to build fluency with data are essential.

Preferred

• Experience with e-commerce channels (Amazon & DTC) highly preferred.