Responsibilities

• Support development and execution of annual Sunsweet brand, product, and commercial marketing plans for the domestic business.
• Manage assigned marketing projects and deliverables, including campaign coordination, promotion execution, packaging updates, product support, sales materials, and channel-specific initiatives for Sunsweet’s branded portfolio.
• Analyze consumer, shopper, category, customer, sales, and competitive information to identify trends, report performance, and support recommendations.
• Coordinate marketing programs across retail, e-commerce, club, grocery, mass, and other relevant channels to ensure alignment with Sunsweet brand strategy, customer priorities, and commercial objectives.
• Track brand performance, promotion results, category trends, competitive activity, budget status, and key business metrics; prepare timely reports and summaries for internal stakeholders.
• Manage project timelines, routing, approvals, budgets, meeting follow-ups, and cross-functional communication to ensure work is completed accurately and on schedule.
• Partner with sales, category management, finance, operations, R&D, supply chain, creative partners, and external agencies to support execution of Sunsweet marketing, packaging, innovation, and commercialization initiatives.
• Assist with product commercialization, renovation, innovation support, trade marketing inputs, customer presentations, retailer support materials, and post-program analysis.
• Maintain accurate marketing calendars, project trackers, budget records, promotional documentation, and post-program learnings.
• Identify opportunities to improve processes, reporting, execution discipline, and cross-functional ways of working.

Requirements

• Demonstrated experience supporting marketing execution, project tracking, reporting, promotions, or channel initiatives.
• Strong analytical skills with the ability to review data, identify trends, and summarize findings clearly.
• Strong project coordination skills, including timeline management, budget tracking, follow-up, organization, and attention to detail.
• Proficiency with Microsoft Office applications, including Excel, PowerPoint, Word, and Outlook.
• Understanding of brand management fundamentals, promotion execution, channel marketing, and commercial planning.
• Strong written and verbal communication skills, including the ability to prepare concise reports, presentations, and project updates.
• High attention to detail and commitment to accuracy in reporting, budget tracking, timelines, and project documentation.
• Collaborative, proactive, and solutions-oriented working style.
• Comfort working with data, reporting tools, retailer information, syndicated data, or business intelligence resources.
• Ability to work across functions and communicate effectively with internal and external partners.

Preferred

• Experience with Circana/IRI, NielsenIQ/NIQ, SPINS, retailer POS data, Amazon/vendor portals, or similar syndicated data and reporting tools is a plus.
• Experience in fruit-based wellness, digestive health, or better-for-you snacking is a plus.
• Experience supporting multi-channel U.S. retail and e-commerce programs.